What is Revenue per Available Room (RevPAR)? And how to calculate it.

3 May 2024
Learn more about the global hotel industry’s gold standard metric for top-line performance—revenue per available room (RevPAR).
Tags
Benchmarking
Hotels
Educational
Global
Industry Basics

Strategic success unveiled: How competitive sets lead hoteliers to informed business decisions

6 February 2024
Optimal decisions come when you have comprehensive information. That is why hotel owners and operators are best positioned to grow their business when they gain detailed insight into the competition.
Tags
Global
Benchmarking
Educational
Industry Basics

RevPAR vs. TRevPAR

18 December 2023
What are the differences between RevPAR and TRevPAR? How do hotel operators know which metric to rely on? We break down the use case scenario for both RevPAR and TRevPAR.
Tags
Hotels
Global
Educational
Benchmarking
Industry Basics

Using business on the books in a complete benchmarking approach

12 December 2023
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehensive benchmarking strategy.
Tags
Forward Data
Global
Educational
Hotels
Benchmarking

STR Weekly Insights: 2-8 April 2023

14 April 2023
Countries included: United States, Mexico, Canada, United Kingdom, France, Italy, Spain, China, Germany, Japan, Indonesia, Bahamas, Curacao, Ireland, Jamaica, Puerto Rico, and the Netherlands.
Tags
Global
Industry Updates
Recovery
Hotels
Benchmarking

STR Weekly Insights: 19-25 March 2023

31 March 2023
Countries included: United States, United Kingdom, Indonesia, Spain, China, Germany, Guatemala, Jamaica, Bahamas, Belgium, Luxembourg, Switzerland, Croatia and Switzerland
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

U.S. Hospitality Radar - February 2023

29 March 2023
In his latest video, Jan Freitag touches on the effect of the banking turmoil on the hotel industry, highlights the February RevPAR growth, and chats with Dan Peek of Hodges Ward Elliott on the state of capital debt markets.
Tags
North America
Industry Updates
Benchmarking
Video

STR Weekly Insights: 12–18 March 2023

24 March 2023
Countries included: United States, Barbados, Bahamas, United Arab Emirates, United Kingdom, Spain, Japan, Jamaica, Puerto Rico, Guatemala, Germany, Mexico, China, Italy, Indonesia, Canada, France
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 5-11 March 2023

17 March 2023
Countries included: United States, United Arab Emirates, Jamaica, Puerto Rico, Dominican Republic, Barbados, Senegal, New Zealand, United Kingdom, Germany, Indonesia, and China
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

STR Weekly Insights: 26 February – 4 March 2023

10 March 2023
Countries included: United States, Barbados, United Arab Emirates, United Kingdom, Spain, Japan, Puerto Rico, Guam, Bangladesh, Germany, Mexico, China, Italy, Indonesia, Canada, France
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 19-25 February 2023

3 March 2023
Countries included: United States, United Arab Emirates, Puerto Rico, Singapore, Barbados, United Kingdom, Japan, and Mexico
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

U.S. Hospitality Radar - January 2023

27 February 2023
In his latest video update, Jan Freitag talks about earnings season, a mega transactions deal in Florida, and asks Warren DeHaan, co-CEO for ACORE Capital, about the state of the debt markets.
Tags
North America
Industry Updates
Benchmarking
Video

STR Weekly Insights: 12-18 February 2023

24 February 2023
Countries included: United States, United Kingdom, China, United Arab Emirates, Saudi Arabia, Barbados, Aruba, Puerto Rico
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 5-11 February 2023

17 February 2023
Countries included: United States, United Kingdom, Germany, China, Barbados, and United Arab Emirates
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

STR Weekly Insights: 29 January-4 February 2023

10 February 2023
Countries included: United States, Japan, France, United Kingdom, Indonesia, Turkey, Thailand, Germany, Mexico, Barbados
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 22-28 January 2023

3 February 2023
Countries included: U.S., Barbados, United Kingdom, Germany
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Restrictions, lack of inbound travel have limited Southeast Asia’s hotel performance

1 February 2023
Southeast Asia sits at the lower end of recovery compared to other STR-defined subcontinents, exceeding only the gains of Northeastern Asia in terms of occupancy and average daily rate (ADR ) in 2022.
Tags
Asia Pacific
Hotels
Industry Updates
Benchmarking
Recovery

STR Weekly Insights: 15-21 January 2023

27 January 2023
Countries included: U.S., Barbados, Fiji, Aruba, United Arab Emirates, United Kingdom, China
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

U.S. Hospitality Radar - December 2022

25 January 2023
U.S. hotel performance recovery differed depending on location and class. Jan Freitag breaks the 2022 numbers down in his latest update. He’s also joined by Mark Owens from CBRE to discuss capital markets.
Tags
North America
Benchmarking
Industry Updates
Video

STR Weekly Insights: 8-14 January 2023

20 January 2023
Countries included: U.S., U.K., China
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

STR Weekly Insights: 1-7 January 2023

12 January 2023
Countries included in this week’s update: U.S., Japan, China, Barbados, Aruba, Cayman Islands, Germany, Luxembourg, Monaco
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 31 December 2022

9 January 2023
U.S. hotel occupancy for the last week of 2022 reached 54.2%, which was the fourth highest level recorded for the comparable week over the past 23 years.
Tags
Global
Industry Updates
Recovery
Benchmarking
Hotels

Market Recovery Monitor - 17 December 2022

22 December 2022
As we get closer to the holidays, hotel occupancy begins to slow, and this year was no exception. U.S. occupancy for the week of 11-17 December fell to 54.5% from 59.6% in the prior week.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

U.S. Hospitality Radar - November 2022

19 December 2022
This latest update provides a look at U.S. top- and bottom-line performance, our latest consumer research, and the outlook for 2023.
Tags
North America
Benchmarking
Industry Updates
Video

Market Recovery Monitor - 10 December 2022

16 December 2022
After a lull post-Thanksgiving, the U.S. hotel industry kicked back into gear as occupancy rose to 59.6% for the week of 4-10 December 2022.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Market Recovery Monitor - 3 December 2022

9 December 2022
The week after Thanksgiving (27 November-3 December) was somewhat typical for the U.S. hotel industry.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Canada Hospitality Radar - October 2022 & Forecast

5 December 2022
Canada’s hotel industry is expected to better withstand a recession this time around with demand in 2023 forecast to be in line with the 2019 benchmark.
Tags
North America
Benchmarking
Industry Updates
Video

Market Recovery Monitor - 26 November 2022

2 December 2022
In what turned out to be a normal Thanksgiving week, U.S. hotel occupancy for 20-26 November was 50.4%. That was down from 52.9% a year ago and 50.6% in 2019.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

U.S. Hospitality Radar - October 2022 & Forecast

30 November 2022
The U.S. hotel industry saw continued rebounds in leisure, corporate transient and group demand in October, and a recession will likely not derail this recovery, but it may cause a slowdown. This and more in Jan Freitag’s latest video update.
Tags
North America
Benchmarking
Industry Updates
Video

Hotel performance strengthens further for most countries outside of Asia

29 November 2022
A new edition of STR’s global bubble charts show strong performance across the world with most countries outside of Asia recording growth in RevPAR.
Tags
Asia Pacific
Hotels
Benchmarking
Historical Data

Market Recovery Monitor - 12 November 2022

17 November 2022
For the week of 6-12 November 2022, the post-Halloween demand return continued, as the metric increased 3.4% week on week.
Tags
Global
Industry Updates
Benchmarking
Hotels
Recovery

Market Recovery Monitor - 5 November 2022

11 November 2022
With Halloween on Monday during the week of 30 October through 5 November (week 45), U.S. hotel demand and occupancy saw a sharp decrease Sunday and Monday with the declines lingering into Tuesday and to a lesser extent Wednesday.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Market Recovery Monitor - 29 October 2022

4 November 2022
A decrease in U.S. hotel demand and occupancy for the week of 23-29 October was expected and not as steep as previous years.
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Market Recovery Monitor - 22 October 2022

28 October 2022
During the week of 16-22 October 2022, U.S. hotel occupancy was almost flat, dipping 0.4 percentage points week over week to 69.9%.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

U.S. Hospitality Radar - September 2022

26 October 2022
The latest video from Jan Freitag covers September group demand/ADR, Q3 transaction volume pointing to investor uncertainty, and the hotel pipeline in secondary markets.
Tags
North America
Benchmarking
Industry Updates
Video

Market Recovery Monitor - 8 October 2022

14 October 2022
For the week of 2-8 October 2022, U.S. hotel occupancy increased 1.9 percentage points week on week to 68.2%, which was aligned with historical trends and expectations.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 1 October 2022

6 October 2022
U.S. hotel performance was affected by two significant demand-influencing events during 25 September to 1 October 2022—Rosh Hashanah and Hurricane Ian.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 24 September 2022

30 September 2022
U.S. hotel industry occupancy topped 70% for the week ending 24 September 2022—an eight-week high.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

U.S. hospitality radar - August 2022

27 September 2022
Jan Freitag gives a look at GDP growth, RevPAR growth, group rates, highway room demand, and more
Tags
North America
Benchmarking
Industry Updates
Video

Market Recovery Monitor - 10 September 2022

15 September 2022
Based on the latest week of data (4-10 September 2022), and accounting for a holiday calendar shift, the 3-day Labor Day weekend (Friday – Sunday) in the U.S. was the second best behind 2021.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Market Recovery Monitor - 3 September 2022

9 September 2022
The Friday and Saturday of Labor Day weekend produced an all-time demand record for those two days. The previous high came last year.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Market Recovery Monitor - 27 August 2022

2 September 2022
As expected since the end of July, demand is trending down, but the week-on-week decrease for 21-27 August 2022 continued to be less than what was observed in previous years.
Tags
Global
Recovery
Hotels
Benchmarking
Industry Updates

Market Recovery Monitor - 20 August 2022

26 August 2022
For a fourth consecutive week, U.S. room demand declined week on week with occupancy settling at 67.3%, which was 1.2 percentage points lower than the week prior.
Tags
Global
Benchmarking
Recovery
Industry Updates
Hotels

U.S. hospitality radar - July 2022

24 August 2022
Jan gives a look at our latest U.S. hotel forecast, provides an update on group demand figures and explores recent transactions data in this latest video.
Tags
North America
Benchmarking
Industry Updates
Video

Climate, Leisure Patterns Dictate U.S. Market Performance in the Second Half of Summer

23 August 2022
The top performing U.S. hotel markets in this monthly “bubble” chart update reflect typical late summer seasonal patterns along with continued strong leisure travel. Additionally, a range of markets mostly in the uncomfortably hot south/southwest U.S. saw lower percentages of rooms filled.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 13 August 2022

19 August 2022
The deceleration in U.S. hotel room demand continued as the final days of summer near. For the week of 7-13 August 2022, demand declined by 558,000 rooms week over week with occupancy dropping to 68.5%.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 30 July 2022

5 August 2022
With the annual U.S. travel peak behind us, hotel demand and occupancy began to trend down—which is normal. For the week ending 30 July 2022 (week 31), however, the decrease in demand was much lower than in 2017, 2018 and 2019.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Market Recovery Monitor - 23 July 2022

29 July 2022
U.S. hotel room demand for the week ending 23 July 2022 reached its seasonal apex with more than 28.4 million sold. That was the country’s highest weekly total for rooms sold since mid-2019 and the 10th largest weekly amount of the past 22 years.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

U.S. leisure markets maintain summer strength while some major cities make a push as well

25 July 2022
Our latest bubble chart update for the U.S. shows continued strength in leisure markets as well as more momentum for a few major cities.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 16 July 2022

22 July 2022
As anticipated, history indeed repeated itself during the week ending 16 July 2022, as demand rose 3.4 million rooms year over year – the second-largest gain for week 29 since 2000, and 210,000 less rooms than the 2016 record holder.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Market Recovery Monitor - 9 July 2022

14 July 2022
As expected, based on previous occurrences of a Sunday or Monday Fourth of July, U.S. hotel demand and occupancy fell for the week ending 9 July 2022.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Market Recovery Monitor - 2 July 2022

8 July 2022
U.S. hotel occupancy fell 4.9 percentage points from the previous week and came in at 67.3% for 26 June-2 July (week 27).
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Market Recovery Monitor - 25 June 2022

1 July 2022
U.S. hotel occupancy reached yet another pandemic-era high as the week ending 25 June 2022 hit 72.3%–the highest level since the week ending 10 August 2019.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

NYC’s momentum, strong ADR around the U.S. highlight continued performance recovery

27 June 2022
Average daily rate (ADR) continues to drive top-line performance recovery around the U.S. As shown in this latest “bubble chart” update, however, the Top 25 Markets are showing a more blended recovery with markets like New York City gaining occupancy momentum.
Tags
North America
Hotels
Industry Updates
Benchmarking

U.S. hospitality radar - June 2022

24 June 2022
In May, U.S. hotel room rates grew 27%, which was the 14th consecutive month that ADR grew over 25% year over year. Compared to 2019, room rates were 13% higher. This and more in Jan Freitag’s latest video update.
Tags
North America
Benchmarking
Industry Updates
Video

Market Recovery Monitor - 18 June 2022

23 June 2022
U.S. hotel performance strengthened further with occupancy for the week ending 18 June 2022 at a pandemic-era high of 71.8%, which was up 1.2 percentage points from the prior week and 4.1 percentage points versus the matching week last year.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 11 June 2022

16 June 2022
The summer is in full swing with U.S. hotel occupancy rising to 70.6% for the week ending 11 June 2022, which was the highest level of the year and the third highest since the start of the pandemic.
Tags
Global
Recovery
Hotels
Benchmarking
Industry Updates

Market Recovery Monitor - 4 June 2022

9 June 2022
As is typical, the week of Memorial Day weakened compared with the week prior. U.S. weekly occupancy dropped 3.3 percentage points to 63.2%, which was lowest level of the past eight weeks.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Market Recovery Monitor - 28 May 2022

3 June 2022
Performance during the week before the Memorial Day holiday (22-28 May 2022) came in lower than expected, as U.S. hotel occupancy fell to 66.5% from 68.6% the prior week.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Market Recovery Monitor - 21 May 2022

27 May 2022
Occupancy in the U.S. reached 68.6% for the week of 15-21 May 2022, which was the highest level since July 2021. To add some perspective, since the start of the pandemic, weekly occupancy has only surpassed 65% on 17 occasions.
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

U.S. hospitality radar - April 2022

23 May 2022
U.S. hotel demand in April nearly matched 2019 levels, while rooms rates came in 14% higher than the pre-pandemic comparable. This and more in Jan Freitag’s latest update.
Tags
North America
Benchmarking
Industry Updates
Video

Recent U.S. occupancy leaders appeal to both business and leisure travel

23 May 2022
Most U.S. hotel markets are ahead of 2019 revenue per available room (RevPAR) on a nominal basis. With more contribution from average daily rate (ADR), however, this latest “bubble chart” update focuses on occupancy with many recent leaders showing appeal in both the leisure and business segments.
Tags
North America
Hotels
Industry Updates
Benchmarking

How have past Sargassum blooms affected hotel performance?

20 May 2022
Hoteliers may face additional headwinds from high levels of Sargassum seaweed blooms. In addition to environmental concerns, Sargassum presents an issue for destinations because its unpleasant smell and presence can discourage beachgoing tourists.
Tags
Hotels
Industry Updates
Historical Data
Benchmarking

Market Recovery Monitor - 7 May 2022

16 May 2022
Occupancy dipped in the latest week of reporting, falling 2.7 percentage points week on week to 63.9% during 1-7 May 2022.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

What Is Average Daily Rate (ADR) and How to Calculate It

10 May 2022
Learn more about one of the key hotel performance indicators—average daily rate (ADR)—with detail on how the metric is calculated as well as its importance in effective hotel revenue-management strategy.
Tags
Global
Educational
Hotels
Benchmarking
Industry Basics

Market Recovery Monitor - 30 April 2022

5 May 2022
The U.S. hotel industry continued to gain steam with occupancy rising to 66.6% during the week of 24-30 April 2022. That absolute occupancy was the second highest of the year thus far, and it was the third time above 66% this year.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Video: Spain market update - Q2 2022

4 May 2022
Spain market update - Q2 2022
Tags
Europe
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 23 April 2022

28 April 2022
After its typical pre-Easter slowing, the U.S. hotel industry rebounded with occupancy of 65.8% during 17-23 April 2022. That level was 2.9 percentage points away from the 2019 comparable, while Easter Sunday occupancy topped the holiday Sunday in 2019.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Hotel demand races upwards around Formula 1 events

25 April 2022
What do Melbourne, Miami, Barcelona, Montreal, Singapore and Abu Dhabi have in common? A Formula 1-driven lift in hotel bookings.
Tags
Global
Hotels
Industry Updates
Benchmarking
Forward Data

Market Recovery Monitor - 16 April 2022

21 April 2022
U.S. hotel occupancy for 10-16 April 2022 dropped by the largest week-on-week amount of the past 14 weeks (-4.4 percentage points). However, the decrease was in line with what was seen in 2019, when the Easter weekend fell at the same point in April.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Video: U.S. hotel performance for March 2022

20 April 2022
U.S. hotel performance for March 2022
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

Largest U.S. hotel markets showed considerable RevPAR gains as spring 2022 began

19 April 2022
While overall performance continues to be led by smaller, leisure-based destinations, major markets in the U.S. showed considerable performance gains in late March/early April.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 9 April 2022

14 April 2022
U.S. hotel occupancy advanced to 66.4% in the week ending 9 April 2022, up 2.3 percentage points from the prior week and 3.3 percentage points off the level attained in the corresponding week of 2019.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Video: Denver hospitality radar

12 April 2022
Denver hotel ADR and demand are expected to near full recovery this year, while occupancy and RevPAR will take a few more years to reach 2019 levels, mostly due to new supply entering the Mile High City.
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

Market Recovery Monitor - 2 April 2022

8 April 2022
During the week ending 2 April, U.S. hotel occupancy (64.2%) slipped for a second consecutive week, dropping 1.4 percentage points from the prior week. The decrease was not a surprise given that Spring Break is winding down.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Market Recovery Monitor - 26 March 2022

1 April 2022
While the U.S. saw an overall seasonal slowing in occupancy, several markets saw their highest occupancy since the start of the pandemic, including San Francisco, Los Angeles and San Jose.
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

Market Recovery Monitor - 19 March 2022

24 March 2022
The U.S. hotel industry posted its highest weekly occupancy since the end of summer 2021 with a level of 66.9% during the week of 13-19 March 2022.
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

Market Recovery Monitor - 12 March 2022

18 March 2022
Good occupancy abounds as spring blooms. U.S. hotel industry occupancy (63.2%) reached a 20-week high during 6-12 March 2022 with Spring Break driving growth even though it has yet to reach its apex.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 5 March 2022

11 March 2022
U.S. hotel weekly occupancy slipped a bit in the most recent week of reporting (27 February-5 March 2022), falling to 61.2% from 62.2% the week prior.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Market Recovery Monitor - 26 February 2022

4 March 2022
The good news for the U.S. hotel industry continued as occupancy advanced to 62.2% during the week of 20-26 February 2022, up from 59.1% in the previous week.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Los Angeles Hotels Underperform Super Bowl Expectations

2 March 2022
L.A. hotel occupancy came in at 80.5% for the Super Bowl weekend – nine points lower than projected, suggesting the sweep of the Omicron variant may have played the part of “spoiler” for the event.
Tags
North America
Hotels
Benchmarking
Industry Updates

Market Recovery Monitor - 19 February 2022

24 February 2022
Driven by the Presidents’ Day holiday weekend, U.S. leisure travel made a big comeback and pushed occupancy 4.6 percentage points to 59.1% during the week of 13-19 February 2022.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Standout markets come back to earth with more “normal” performance across the U.S.

22 February 2022
STR’s latest 28-day visuals for 12 February show markets collectively getting closer to their seasonal performance expectations.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 12 February 2022

17 February 2022
U.S. weekly hotel performance continued to rev up with the largest week-over-week increase in occupancy this year.
Tags
Global
Recovery
Industry Updates
Benchmarking
Hotels

Market Recovery Monitor - 5 February 2022

10 February 2022
The post-holiday doldrums appear to be ending. U.S. hotel occupancy advanced again, rising to 50.4% in the week ending 5 February 2022. This was the first time in the past five weeks that weekly occupancy surpassed the 50% level, although the index to 2019 fell from the prior week.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Market Recovery Monitor - 29 January 2022

3 February 2022
The U.S. hotel industry neared the 50% occupancy mark, rising to 49.7% in the week ending 29 January 2022. The gain came mainly through leisure travel, which is beginning to reemerge after a post-holiday hibernation.
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Market Recovery Monitor - 22 January 2022

28 January 2022
For a third consecutive week, U.S. hotel occupancy remained soft with occupancy for 16-22 January staying basically flat (-0.1 percentage point) at 48.7%.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

Video: Netherlands market update - January 2022

26 January 2022
Netherlands market update - January 2022
Tags
Europe
Hotels
Industry Updates
Benchmarking

Beijing hotel performance expectations as Lunar New Year and Olympics intersect with the pandemic

26 January 2022
Lunar New Year, the Winter Olympics and the pandemic all meet in Beijing this February. What are the expectations for hotel performance as these demand influencers intersect? Find out here.
Tags
Asia Pacific
Hotels
Industry Updates
Benchmarking
Forecast

Slow holiday season highlights a handful of highflyers in the U.S.

24 January 2022
Our new “bubble charts” for 2022 highlight the U.S. performance leaders and laggards for the four weeks ending 15 January.
Tags
North America
Hotels
Historical Data
Benchmarking

Market Recovery Monitor - 15 January 2022

21 January 2022
U.S. hotel performance continued to meander with occupancy remaining below 50% for a second straight week during 9-15 January. At 48.8%, occupancy was in the bottom third of comparable weeks going back to 2000.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

Understanding your STR reports: Percentage changes, indexes and comp set rankings

20 January 2022
Knowing how to use each part of your STR report will bolster your ability to benchmark your performance and make better business decisions. In our latest blog post, we take a look at the numerous ways that you can measure your property’s success.
Tags
Global
Hotels
Benchmarking
Educational

Market Recovery Monitor - 8 January 2022

13 January 2022
The first week of 2022 (2-8 January) was somewhat typical for a first week in January. U.S. hotel industry occupancy dipped to 45.4%, which was eight percentage points lower than what it was in the comparable week of 2019 but eight percentage points higher than a year ago.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

Market Recovery Monitor - 1 January 2022

7 January 2022
“I’ll be home for Christmas” rang true this year in the U.S. as Christmas Day hotel occupancy (47.3%) was the highest ever recorded by STR.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

The hospitality industry's historical KPIs

5 January 2022
Historical data impacts decisions for almost every role in the hotel industry. Learn more about three key historical KPIs and their application in a complete hotel benchmarking strategy.
Tags
Global
Educational
Benchmarking
Hotels
Industry Basics

Six ways benchmarking can support post-pandemic recovery

30 December 2021
Now more than ever, data is crucial. We have compiled a brief manual on six practical ways benchmarking can support your hotel’s revenue recovery.
Tags
Global
Hotels
Benchmarking
Educational

Strong finish to 2021 for most of U.S., sizable RevPAR Gains for D.C. and New York

20 December 2021
STR’s final 51-chart map of the year shows recent national/regional trends and many states finishing 2021 strong.
Tags
North America
Hotels
Benchmarking
Industry Updates

Market Recovery Monitor - 11 December 2021

16 December 2021
For the first time in 85 weeks, New York City led the nation in occupancy (81%) as visitors returned to partake in the city’s holiday traditions and attractions.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

Market Recovery Monitor - 4 December 2021

9 December 2021
In a somewhat typical post-Thanksgiving week (28 November-4 December), U.S. hotel occupancy rose from the previous week to 54.8%.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

Market Recovery Monitor - 27 November 2021

2 December 2021
Thanksgiving week for the U.S. hotel industry was record-breaking by all measures.
Tags
Benchmarking
North America
Hotels
Recovery
Industry Updates

U.S. Market Recovery Monitor - 13 November 2021

19 November 2021
The U.S. hotel industry saw its largest week-over-week demand gain since early October with 704,000 more room nights sold for the week ending 13 November 2021.
Tags
Benchmarking
Hotels
Industry Updates
Recovery
North America

U.S. Market Recovery Monitor - 6 November 2021

12 November 2021
The hotel industry rebounded slightly after two weeks of declines, gaining nearly a percentage point in occupancy during the week ending 6 November.
Tags
North America
Hotels
Benchmarking
Recovery
Industry Updates

U.S. Market Recovery Monitor - 30 October 2021

4 November 2021
U.S. hotel performance for 24-30 October was neither a trick or treat as occupancy dropped to a 25-week low of 58.9% after coming in at 63.9% in the prior week.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 23 October 2021

28 October 2021
For the week ending 23 October, U.S. hotel occupancy tumbled slightly to 63.9% from 65.0% in the previous week.
Tags
North America
Hotels
Benchmarking
Recovery
Industry Updates

U.S. Market Recovery Monitor - 16 October 2021

21 October 2021
The Columbus Day holiday propelled U.S. occupancy to 65.0% for the week ending 16 October. That level was the country’s highest since mid-August and surpassed the levels seen during the weeks of Memorial Day and Labor Day.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 9 October 2021

14 October 2021
The latest week of data in the U.S. confirms that the previous seven-day period was indeed the lull before the storm. Occupancy for 3-9 October rose 2.2 percentage points to 63.9%, which was the country’s highest level since mid-August.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 2 October 2021

7 October 2021
U.S. hotel industry demand retreated in the latest week of reporting (26 September-2 October), failing to align with a rise in TSA security screenings. Normally, we expect an uptick in air passengers to yield an increase in hotel demand.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Caribbean hotel update: Two markets showing high levels of occupancy recovery

5 October 2021
The summer travel season, helped by growing vaccination rates around the world, allowed Caribbean hotels to pick up steam in their road to recovery.
Tags
North America
Hotels
Industry Updates
Benchmarking
Recovery

U.S. Market Recovery Monitor - 25 September 2021

30 September 2021
U.S. hotel demand continued to exceed expectations last week. Group hotels and major markets (NYC, Orlando, Boston, DC, Phoenix) posted noteworthy improvements.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 18 September 2021

23 September 2021
In an unexpected turn, U.S. demand and occupancy advanced in the latest week of reporting (12-18 September 2021) to the best levels of the past four weeks.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Latest Hurricane Ida analysis reflects vast reopening in New Orleans

22 September 2021
Following up on STR’s initial Hurricane Ida analysis from 10 September, a vast majority of hotels in the New Orleans MSA have reopened with improving occupancy levels, especially in the core city center/central business district.
Tags
North America
Hotels
Industry Updates
Historical Data
Benchmarking

U.S. Market Recovery Monitor - 11 September 2021

17 September 2021
Occupancy for the week ending 11 September 2021 was 60.0%, somewhat better than expected and boosted upward by Labor Day Sunday.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Indonesia(ns) on the move again

13 September 2021
While vaccination rates grow rapidly, case numbers fall, and hospital beds are more available, Indonesians are once again hitting the road and creating hotel demand around the country.
Tags
Asia Pacific
Hotels
Benchmarking
Industry Updates

Hurricane Ida impact on hotels

10 September 2021
At least 155 New Orleans hotels are temporarily closed because of Hurricane Ida. Read more in this Ida analysis, which also covers demand shifts in the Gulf region and the Northeast U.S.
Tags
North America
Hotels
Industry Updates
Benchmarking
Historical Data

U.S. Market Recovery Monitor - 4 September 2021

10 September 2021
After falling for the past five weeks, occupancy bounced back as Labor Day leisure travel and Hurricane Ida-related demand drove a level of 61.3% during 29 August-4 September.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 28 August 2021

2 September 2021
Occupancy fell by more than two percentage points to 61.0% for the week ending 28 August 2021. This was the fifth consecutive week with lower occupancy and the fourth straight week with an occupancy decline of more than two percentage points.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 21 August 2021

27 August 2021
Weekly demand was lower in 71% of 166 U.S. markets, but the index to 2019 didn’t dip much. Read more in the latest MRM.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 14 August 2021

19 August 2021
U.S. occupancy fell for a third consecutive week, dropping by more than two points to 65.7% during 8-14 August 2021. Further, weekly occupancy was down more than five points when compared with the week of 24 July 2021.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 7 August 2021

12 August 2021
Amid increased COVID cases, the rise of the Delta variant, and the return of in-person schooling, U.S. weekly hotel room demand dropped for a second consecutive week. The decrease in demand caused occupancy to fall to 68.0% for the week (1-7 August).
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 31 July 2021

5 August 2021
For a third consecutive week, occupancy remained above 70% (25-31 July 2021), but that was down from the pandemic-era high (71.4%) achieved in the previous week. While occupancy slipped, average daily rate (ADR) advanced to yet another record high (US$143) on a nominal basis.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

Indexing: Simple and important in today's hotel benchmarking

3 August 2021
Even as we get deeper into 2021, indexing is a more actionable recovery measurement than traditional year-over-year comparisons. Do you have questions on how to do that? Find out more.
Tags
Hotels
Benchmarking
Global
Recovery
Educational

The time between lockdown periods showed recovery potential for Victorian hotels

2 August 2021
That was the amount of time from the end of Victoria’s third lockdown to the beginning of the fourth. During this period, Victoria’s overall accommodation performance saw its greatest shift since pre-pandemic days, with growth largely driven by regional markets.
Tags
Asia Pacific
Hotels
Industry Updates
Forward Data
Benchmarking

U.S. Market Recovery Monitor - 24 July 2021

29 July 2021
For the week ending 24 July 2021, RevPAR broke the US$100 barrier for the first time since October 2019. At US$101, RevPAR was at its highest level since the week of 27 July 2019.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 17 July 2021

22 July 2021
In the week ending 17 July 2021, occupancy soared to 71.0%, its highest level since the Columbus Day holiday week of October 2019. Also for the first time since the week ending 19 October 2019, daily occupancy was above 70% Wednesday through Saturday.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 10 July 2021

15 July 2021
Following the normal pre-4th of July slump, U.S. industry occupancy rebounded to 67.2% for the week ending 10 July 2021. While this was good news, the gain was much less than expected as weekly demand improved 3% to 26 million.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 3 July 2021

9 July 2021
Prior to the pandemic, holiday weeks tended to be lackluster due to the lack of business and group travel. During the pandemic era, that trend seems to be returning.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 26 June 2021

2 July 2021
While summer travel has not yet been “record-breaking” as some predicted, growth for the U.S. hotel industry has simply been spectacular over the past month. We expect that June will produce more than 110 million room nights sold, the most since October 2019.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

COVID-19 webinar summary: 5 key points on APAC hotel performance, 18 June

29 June 2021
Knowing you might not have time to watch the full recordings, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Asia Pacific.
Tags
Benchmarking
Recovery
Webinar

The Next Normal: Hotel Benchmarking Post-Pandemic

29 June 2021
After record-breaking disruptions to the global hotel industry, traditional year-over-year comparisons are far less actionable when benchmarking hotel performance data. During the Hotel Data Conference: Global Edition, we discussed how to benchmark most effectively as the industry recovers.
Tags
Hotels
Benchmarking
Global
Recovery

U.S. Market Recovery Monitor - 19 June 2021

24 June 2021
The “summer travel surge” continued this past week as U.S. hotel occupancy hit an 85-week high at 68.0% for the week ending 19 June 2021.
Tags
North America
Benchmarking
Hotels
Recovery
Industry Updates

U.S. Market Recovery Monitor - 12 June 2021

17 June 2021
U.S. hotel industry occupancy soared to its highest level since November 2019, reaching 66.0% for the week ending 12 June 2021.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

The definitive guide to hotel parking counts

17 June 2021
In the past, STR has received questions regarding average parking space at U.S. hotels. Most of the time, those questions have come from developers looking to support plans that include parking structures.
Tags
North America
Hotels
Benchmarking

U.S. Market Recovery Monitor - 5 June 2021

10 June 2021
For the week ending 5 June 2021, U.S. industry occupancy increased ever so slightly to 61.9%, up +0.2 points from the previous week. Room demand increased for a fifth straight week but by its smallest amount of the past four weeks.
Tags
Hotels
North America
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 29 May 2021

4 June 2021
As anticipated, the Memorial Day weekend ushered in the highest occupancy the U.S. industry has seen since the start of the pandemic. For the week ending 29 May 2021, weekly occupancy reached 61.8%, the highest level since the final week of February 2020.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

COVID-19 webinar summary: 5 key points on the Middle East & Africa hotel performance, 26 May

1 June 2021
On 26 May, we analyzed hotel performance in the Middle East & Africa amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Middle East and Africa
Webinar
Benchmarking
Hotels
Industry Updates

U.S. Market Recovery Monitor - 22 May 2021

27 May 2021
The leisure-led demand surge marched forward with U.S. industry occupancy hitting 60.3%, surpassing the 60% level for the first time since early March 2020.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 15 May 2021

20 May 2021
U.S. hotel demand, occupancy, ADR and RevPAR all reached or were near pandemic-era highs. Further, all four measures hit pandemic highs when looking strictly at the weekend.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 8 May 2021

13 May 2021
The occupancy doldrums remained in place with U.S. occupancy falling to an eight-week low (56.7%) during 2-8 May 2021. Using STR’s TRI methodology, which considers hotels that are temporarily closed, occupancy dropped to 54.2%.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Building a Comp Set – Best Practices

12 May 2021
Without a comp set you’re left guessing as to where you can improve the performance of your property or portfolio, learn the best practices for building yours here.
Tags
Benchmarking
Hotels
Educational
Global
Industry Basics

Window of Opportunity: Analyzing Current Volatility and Consumer Confidence

10 May 2021
When will customers have the confidence to book 12 months in advance? When will events return with notable capacities? In this latest article, we use forward-looking data to analyze two of the major contributing factors to the reduction of booking windows: volatility and consumer confidence.
Tags
Global
Hotels
Industry Updates
Forward Data
Benchmarking