Connecting the data: the latest hotel industry analysis

27 June 2025
We help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector.
Tags
Industry Updates
Global
Hotels
Tourism
Industry basics

STR Weekly Insights: 14-21 June 2025

27 June 2025
Positive U.S. performance following a three-week decline; Global RevPAR slowed because of market event shifts.
Tags
Global
Industry Updates

U.S. hotel performance update

24 June 2025
U.S. hotel performance data for 8-14 June came in lower than projected with a third straight week of demand declines at a time when the early-summer travel season was expected to lift performance.
Tags
North America
Industry Updates
Forward Data

Fourth of July hotel booking expectations

17 June 2025
Amid ongoing macroeconomic pressures, waning consumer confidence, and shorter booking windows, hotel performance for the upcoming Fourth of July holiday is drawing more scrutiny than in past years
Tags
North America
Industry Updates
Forward Data

A look at hotel bookings ahead of the FIFA Club World Cup

16 June 2025
This past weekend, the United States kicked off its duties as host of the 2025 FIFA Club World Cup (CWC), a precursor to next year’s World Cup.
Tags
North America
Forecast
Industry Updates

STR Weekly Insights: 1-7 June 2025

13 June 2025
Soft U.S. hotel performance for the first week of June; Global RevPAR slowed but still growing.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 25-31 May 2025

6 June 2025
Normal Memorial Day demand; West South Central region underperformed the rest of the U.S.; positive demand globally, China a big exception.
Tags
Global
Industry Updates
Forward Data

Asia Pacific hotel performance update -April 2025

5 June 2025
April performance across the Asia Pacific hotel industry was positive as 10 of the region’s 16 largest countries grew occupancy, ADR and RevPAR.
Tags
Asia Pacific
Industry Updates

STR/TE Market Forecast Assumptions – June 2025 (U.S.)

2 June 2025
Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.
Tags
Forecast
Industry Updates
Hotels
North America

STR/TE Market Forecast Assumptions – May 2025 (Global)

2 June 2025
Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.
Tags
Forecast
Global
Industry Updates
Hotels

STR Weekly Insights: 18-24 May 2025

30 May 2025
Normal demand for Memorial Day weekend; Top 25 Markets lifted RevPAR at the start of the week; Luxury hotels continue to outperform the rest of the industry; Global RevPAR strengthened

STR Weekly Insights: 11-17 May 2025

23 May 2025
Weekend nights and non-Top 25 Markets drove U.S. RevPAR; Global RevPAR slowed but remained positive; Mixed signals ahead for summer

STR Weekly Insights: 4 - 10 May 2025

16 May 2025
U.S. RevPAR retreats via the weekend and Top 25 Markets, group demand held and drove U.S. Luxury RevPAR growth and Global RevPAR trending strong.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 27 April – 3 May 2025

9 May 2025
Strong start, weak finish for U.S. RevPAR; Strong RevPAR growth returns globally.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 20-26 April 2025

2 May 2025
U.S. RevPAR reflected easy comp to Passover last year; Pope’s funeral lifted the weekend in Rome.
Tags
Global
Industry Updates
Forward Data

Analyzing the impact of declining international inbound travel on U.S. hotel demand

1 May 2025
Using the recent international inbound projection from our partners at Tourism Economics, we ran four scenarios to show the potential impact on U.S. hotel demand.
Tags
Global
Industry Updates
Forward Data

Middle East & Africa hotel performance update

29 April 2025
In March 2025, hotels across the Middle East and Africa region experienced mixed performance impacted by the month-long observance of Ramadan.
Tags
Middle East and Africa
Industry Updates

STR Weekly Insights: 13-19 April 2025

25 April 2025
Holy Week slowed U.S. performance; Global performance netted healthy gain; Next week expected to improve, lifted by easy comp to Passover last year.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 6-12 April 2025

18 April 2025
U.S. RevPAR held steady last week—right in line with expectations given the eclipse comp. Over the past four weeks, despite economic uncertainty and tricky calendar comparisons, U.S. hotel demand still managed to rise 1.7%.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 30 March - 5 April 2025

10 April 2025
Unexpectedly low U.S. RevPAR; Demand around the U.S. borders remained mixed; Global performance soars with occupancy in the driver’s seat.
Tags
Global
Industry Updates
Forward Data

European overtourism measures largely not reflected in hotel KPIs

7 April 2025
Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their impact on hotel performance.
Tags
Europe
Historical Data
Industry Updates

STR Weekly Insights: 23-29 March 2025

4 April 2025
Given the comparison to Easter week last year, U.S. hotels saw RevPAR soar 7.0% year over year.
Tags
Global
Industry Updates
Forward Data

Europe hotel performance update

2 April 2025
Most major European markets saw YoY performance growth in February 2025, ranging from subdued to substantial.
Tags
Europe
Industry Updates

STR Weekly Insights: 16-22 March 2025

28 March 2025
Spring break and sporting events driving U.S. results; U.S. RevPAR growth strong Sunday through Thursday; ADR driving gains globally.

STR Weekly Insights: 9-15 March 2025

21 March 2025
Event shifts impact many Top 25 Markets; U.S. border hotels mostly trending downward; rest of globe doing well.
Tags
Global
Industry Updates

STR Weekly Insights: 2-8 March 2025

14 March 2025
Strong start, weak finish net flat RevPAR in the U.S.; Weekly global occupancy down
Tags
Global
Industry Updates

Middle East hotel performance expectations during Ramadan

11 March 2025
While Middle East hoteliers have historical trends to prepare for the Ramadan slowdown, the annual shift on the calendar has pushed the Holy Month further into overlap with the Middle East’s high season.
Tags
Middle East and Africa
Industry Updates
Independent Hotel Show Amsterdam 2025

Independent Hotel Show Amsterdam 2025

10 March 2025
Our ongoing partnership with the Independent Hotel Show each year is key in boosting the industry’s collective benchmarking efforts, and we are excited to share a report which provides a sampling of STR’s unrivalled data solutions.
Tags
Hotels
Benchmarking
Historical Data
Europe

STR Weekly Insights: 23 February – 1 March 2025

7 March 2025
U.S. rollercoaster ride continues; Fashion Week events impact France and Italy.
Tags
Global
Industry Updates

Americas hotel performance update

3 March 2025
January kicked off 2025 with most countries in the Americas region (excluding the U.S.) reporting YoY RevPAR growth.
Tags
North America
Central and South America
Industry Updates

STR/TE Market Forecast Assumptions – February 2025 (Global)

28 February 2025
Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.
Tags
Forecast
Global
Industry Updates
Hotels

STR Weekly Insights: 16-22 February 2025

28 February 2025
U.S. weekly RevPAR still a rollercoaster ride; China up post-New Year holiday with easy comps.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 9-15 February 2025

21 February 2025
U.S. group weekdays and leisure weekends drove performance; China, with the New Year holiday shift, dampened global demand.
Tags
Global
Industry Updates
Forward Data

Year of the Snake: A look at hotel performance during Chinese New Year

19 February 2025
The Spring Festival, or Chinese New Year, is China's most important traditional holiday, and has always been a peak period for travel and tourism.
Tags
Asia Pacific
Industry Updates

Southern Europe hotel performance update

18 February 2025
Robust demand in Southern Europe lifted ADR to EUR175 in 2024– the highest regional rate in Europe.
Tags
Europe
Industry Updates
Forward Data

STR/TE Market Forecast Assumptions – February 2025 (U.S.)

14 February 2025
Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.
Tags
Forecast
Hotels
Industry Updates
North America

STR Weekly Insights: 2-8 February 2025

14 February 2025
U.S. RevPAR grew when removing Super Bowl comps; highest global occupancy thus far in 2025.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 26 January – 1 February 2025

7 February 2025
U.S. group demand returned, topping 2019 levels; Lunar New Year lifted Asian markets.
Tags
Global
Industry Updates
Forward Data

Asia Pacific hotel performance update

5 February 2025
December provided a strong end to 2024 across the Asia Pacific region with 16 of the 20 largest countries (based on hotel room supply) reporting year-over-year growth in revenue per available room (RevPAR).
Tags
Hotels
Industry Updates
Historical Data
Asia Pacific

New Orleans Super Bowl: Hotel Performance Forecast

3 February 2025
New Orleans is set to host Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles, and the market’s hotels are heading toward full occupancy around the big game on 9 February 2025.
Tags
North America
Forecast
Forward Data

U.S. hotel commentary - December 2024

3 February 2025
U.S. hotel December RevPAR was up 4.4%, which was the country’s largest YoY gain since March 2023.
Tags
North America
Industry Updates

STR Weekly Insights: 19-25 January 2025

31 January 2025
MLK holiday drove a strong Sunday and weakness thereafter in the U.S.; largest global occupancy decline in 10 months, RevPAR still grew.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 12-18 January 2025

24 January 2025
U.S. hotels rebound post-holiday lull; most of L.A. area elevated with wildfire displacement demand, tourist-heavy areas down; global RevPAR up on ADR, Japanese hotels still leading.
Tags
Global
Industry Updates
Forward Data

Analysis: 2025 California wildfire impact on hotel performance

17 January 2025
The devastating wildfires in Los Angeles appear to have had limited impact on hotel performance as of the week ending 11 January 2025.
Tags
North America
Industry Updates

STR Weekly Insights: 5-11 January 2025

17 January 2025
U.S. and European results hampered by holiday hangover; calendar shifts also played a role in U.S. results; limited impact from Los Angeles wildfires; Japanese hotels still strong.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 15-21 December 2024, 22-29 December 2024, 30 December 2024 – 4 January 2025

10 January 2025
Strong finish to 2024 across the globe.
Tags
Global
Industry Updates
Forward Data

U.S. hotel commentary - November 2024

6 January 2025
The U.S. presidential election, a year-over-year Thanksgiving calendar shift, ongoing hurricane recovery efforts, and an extra weekend all factored into the equation as U.S. RevPAR increased 2.5% in November.
Tags
North America
Industry Updates

STR Weekly Insights: 8-14 December 2024

20 December 2024
A jump in performance provided an early holiday gift for hoteliers; nine of every 10 U.S. markets posted RevPAR gains; group demand looks unstoppable; second highest Global RevPAR gain of the year
Tags
Global
Industry Updates
Forward Data

The end of an Era(s Tour): Taylor Swift’s final impact on hotel performance

19 December 2024
Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of the Eras Tour.
Tags
North America
Industry Updates

U.S. hotel conversion activity remains muted

16 December 2024
U.S. hotel conversion activity continues to trend below the long-term average of the 20-year period ending 2019.
Tags
North America
Industry Updates

STR Weekly Insights: 1-7 December 2024

13 December 2024
Hurricane-affected markets continued to see increases; U.S. group demand unstoppable; robust global growth continued for the ninth consecutive week.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 17-23 and 24-30 November 2024

6 December 2024
Thanksgiving shift produced net positive for the last two weeks in November, second-highest Thanksgiving week demand on record, hurricane-affected markets continued to see increases, group demand soared then plummeted because of the calendar shift, and non-stop global growth continues.
Tags
Global
Industry Updates
Forward Data

Hotel F&B driving labor cost growth in 2024

3 December 2024
In the U.S., it costs about $9 more to staff a hotel room than in 2023. While rooms labor makes up the highest portion of labor expenses, the increase in F&B labor costs is driving most of that growth.
Tags
North America
Industry Updates
Forecast

STR/TE Market Forecast Assumptions – November 2024

3 December 2024
Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.
Tags
Forecast
Hotels
Global
Industry Updates

STR Weekly Insights: 10-16 November 2024

22 November 2024
Calendar shifts flattened hotel performance, group demand returned, exceeding 2019 levels; Taylor Swift arrived in Canada, and double-digit RevPAR gains (again).
Tags
Global
Industry Updates
Forward Data

Upcoming holiday season impact on U.S. hotel performance

21 November 2024
Two significant changes will impact travel in the U.S. this holiday season.
Tags
North America
Forecast
Industry Updates

RevPAR up in 84% of global markets: Japan continues to blossom, China remains sluggish

20 November 2024
The level of global markets with RevPAR growth jumped to 84%. Mediterranean and Japanese hotel markets highlighted the leaderboard, while growth lags in most Chinese markets.
Tags
Hotels
Industry Updates
Global
Historical Data

Independent Hotel Show Munich 2024

18 November 2024
This deep dive into the DACH region explores current 2024 performance, with a look at independents vs. brands, day-of-week patterns, occupancy on the books, and more.

STR Weekly Insights: 3-9 November 2024

15 November 2024
U.S. election impacts hotel performance, reverse chain scale bifurcation, and double-digit global RevPAR gains, again.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 26 October - 2 November 2024

8 November 2024
Travel compression, events and recovery efforts again drove U.S. RevPAR; southern states led U.S. performance, and global RevPAR growth remained in double-digits.