Connecting the data: the latest hotel industry analysis

11 July 2025
We help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector.
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Industry Updates
Global
Hotels
Tourism
Industry basics

STR Weekly Insights: 29 June – 5 July 2025

11 July 2025
Strong start to the week, weak finish impacted by holiday calendar shift; Group demand growth provided a silver lining to a flat week.

U.S. Fourth of July hotel performance analysis

10 July 2025
The July 4th holiday has long served as a key indicator of leisure travel and lodging demand in the U.S. Amid ongoing macroeconomic pressures and weakening hotel performance metrics, this year’s holiday weekend faced heightened scrutiny, but the holiday passed the test when it came to hotel demand.
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North America
Industry Updates

Americas hotel performance update – May 2025

10 July 2025
Each of the largest countries in the Americas posted RevPAR growth during the May 2025 YTD period.
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North America
Central and South America
Industry Updates

Video: Overview of the U.S. hotel forecast assumptions - Q2 2025

9 July 2025
A video overview of the CoStar/Tourism Economics U.S. hotel forecast assumptions.
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North America
Industry Updates
Forecast

Video: Overview of the global market forecast assumptions - Q2 2025

9 July 2025
A video overview of the CoStar/Tourism Economics global market forecast assumptions.
Tags
Europe
Asia Pacific
Middle East and Africa
Industry Updates
Forecast

STR Weekly Insights: 22-28 June 2025

3 July 2025
Healthy weekend performance in the last full week of June was offset by declines across weekdays, resulting in a flat week for U.S. hotels. Global RevPAR remained unchanged.
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Global
Industry Updates

STR Weekly Insights: 14-21 June 2025

27 June 2025
Positive U.S. performance following a three-week decline; Global RevPAR slowed because of market event shifts.
Tags
Global
Industry Updates

U.S. hotel performance update

24 June 2025
U.S. hotel performance data for 8-14 June came in lower than projected with a third straight week of demand declines at a time when the early-summer travel season was expected to lift performance.
Tags
North America
Industry Updates
Forward Data

Fourth of July hotel booking expectations

17 June 2025
Amid ongoing macroeconomic pressures, waning consumer confidence, and shorter booking windows, hotel performance for the upcoming Fourth of July holiday is drawing more scrutiny than in past years
Tags
North America
Industry Updates
Forward Data

A look at hotel bookings ahead of the FIFA Club World Cup

16 June 2025
This past weekend, the United States kicked off its duties as host of the 2025 FIFA Club World Cup (CWC), a precursor to next year’s World Cup.
Tags
North America
Forecast
Industry Updates

STR Weekly Insights: 1-7 June 2025

13 June 2025
Soft U.S. hotel performance for the first week of June; Global RevPAR slowed but still growing.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 25-31 May 2025

6 June 2025
Normal Memorial Day demand; West South Central region underperformed the rest of the U.S.; positive demand globally, China a big exception.
Tags
Global
Industry Updates
Forward Data

Asia Pacific hotel performance update -April 2025

5 June 2025
April performance across the Asia Pacific hotel industry was positive as 10 of the region’s 16 largest countries grew occupancy, ADR and RevPAR.
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Asia Pacific
Industry Updates

STR/TE Market Forecast Assumptions – June 2025 (U.S.)

2 June 2025
Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.
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Forecast
Industry Updates
Hotels
North America

STR/TE Market Forecast Assumptions – May 2025 (Global)

2 June 2025
Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.
Tags
Forecast
Global
Industry Updates
Hotels

STR Weekly Insights: 18-24 May 2025

30 May 2025
Normal demand for Memorial Day weekend; Top 25 Markets lifted RevPAR at the start of the week; Luxury hotels continue to outperform the rest of the industry; Global RevPAR strengthened

STR Weekly Insights: 11-17 May 2025

23 May 2025
Weekend nights and non-Top 25 Markets drove U.S. RevPAR; Global RevPAR slowed but remained positive; Mixed signals ahead for summer

STR Weekly Insights: 4 - 10 May 2025

16 May 2025
U.S. RevPAR retreats via the weekend and Top 25 Markets, group demand held and drove U.S. Luxury RevPAR growth and Global RevPAR trending strong.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 27 April – 3 May 2025

9 May 2025
Strong start, weak finish for U.S. RevPAR; Strong RevPAR growth returns globally.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 20-26 April 2025

2 May 2025
U.S. RevPAR reflected easy comp to Passover last year; Pope’s funeral lifted the weekend in Rome.
Tags
Global
Industry Updates
Forward Data

Analyzing the impact of declining international inbound travel on U.S. hotel demand

1 May 2025
Using the recent international inbound projection from our partners at Tourism Economics, we ran four scenarios to show the potential impact on U.S. hotel demand.
Tags
Global
Industry Updates
Forward Data

Middle East & Africa hotel performance update

29 April 2025
In March 2025, hotels across the Middle East and Africa region experienced mixed performance impacted by the month-long observance of Ramadan.
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Middle East and Africa
Industry Updates

STR Weekly Insights: 13-19 April 2025

25 April 2025
Holy Week slowed U.S. performance; Global performance netted healthy gain; Next week expected to improve, lifted by easy comp to Passover last year.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 6-12 April 2025

18 April 2025
U.S. RevPAR held steady last week—right in line with expectations given the eclipse comp. Over the past four weeks, despite economic uncertainty and tricky calendar comparisons, U.S. hotel demand still managed to rise 1.7%.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 30 March - 5 April 2025

10 April 2025
Unexpectedly low U.S. RevPAR; Demand around the U.S. borders remained mixed; Global performance soars with occupancy in the driver’s seat.
Tags
Global
Industry Updates
Forward Data

European overtourism measures largely not reflected in hotel KPIs

7 April 2025
Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their impact on hotel performance.
Tags
Europe
Historical Data
Industry Updates

STR Weekly Insights: 23-29 March 2025

4 April 2025
Given the comparison to Easter week last year, U.S. hotels saw RevPAR soar 7.0% year over year.
Tags
Global
Industry Updates
Forward Data

Europe hotel performance update

2 April 2025
Most major European markets saw YoY performance growth in February 2025, ranging from subdued to substantial.
Tags
Europe
Industry Updates

STR Weekly Insights: 16-22 March 2025

28 March 2025
Spring break and sporting events driving U.S. results; U.S. RevPAR growth strong Sunday through Thursday; ADR driving gains globally.

STR Weekly Insights: 9-15 March 2025

21 March 2025
Event shifts impact many Top 25 Markets; U.S. border hotels mostly trending downward; rest of globe doing well.
Tags
Global
Industry Updates

STR Weekly Insights: 2-8 March 2025

14 March 2025
Strong start, weak finish net flat RevPAR in the U.S.; Weekly global occupancy down
Tags
Global
Industry Updates

Middle East hotel performance expectations during Ramadan

11 March 2025
While Middle East hoteliers have historical trends to prepare for the Ramadan slowdown, the annual shift on the calendar has pushed the Holy Month further into overlap with the Middle East’s high season.
Tags
Middle East and Africa
Industry Updates
Independent Hotel Show Amsterdam 2025

Independent Hotel Show Amsterdam 2025

10 March 2025
Our ongoing partnership with the Independent Hotel Show each year is key in boosting the industry’s collective benchmarking efforts, and we are excited to share a report which provides a sampling of STR’s unrivalled data solutions.
Tags
Hotels
Benchmarking
Historical Data
Europe

STR Weekly Insights: 23 February – 1 March 2025

7 March 2025
U.S. rollercoaster ride continues; Fashion Week events impact France and Italy.
Tags
Global
Industry Updates

Americas hotel performance update

3 March 2025
January kicked off 2025 with most countries in the Americas region (excluding the U.S.) reporting YoY RevPAR growth.
Tags
North America
Central and South America
Industry Updates

STR/TE Market Forecast Assumptions – February 2025 (Global)

28 February 2025
Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.
Tags
Forecast
Global
Industry Updates
Hotels

STR Weekly Insights: 16-22 February 2025

28 February 2025
U.S. weekly RevPAR still a rollercoaster ride; China up post-New Year holiday with easy comps.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 9-15 February 2025

21 February 2025
U.S. group weekdays and leisure weekends drove performance; China, with the New Year holiday shift, dampened global demand.
Tags
Global
Industry Updates
Forward Data

Year of the Snake: A look at hotel performance during Chinese New Year

19 February 2025
The Spring Festival, or Chinese New Year, is China's most important traditional holiday, and has always been a peak period for travel and tourism.
Tags
Asia Pacific
Industry Updates