Upcoming holiday season impact on U.S. hotel performance

21 November 2024
Two significant changes will impact travel in the U.S. this holiday season.
Tags
North America
Forecast
Industry Updates

U.S. hotel commentary - September 2024

30 October 2024
U.S. RevPAR decreased 1.3% year over year in September following a robust August which followed a lackluster July.
Tags
North America
Industry Updates

U.S. hotel commentary - August 2024

4 October 2024
U.S. hotel RevPAR rose 3.9% year over year in August, following a lackluster July.
Tags
North America
Industry Updates

Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season

11 September 2024
Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August.
Tags
Europe
Industry Updates
North America

Maui remains top hotel market despite slow recovery after fires

3 September 2024
A year after a series of tragic fires in Maui, topline hotel performance remains below 2023 levels due to slower recovery, but the island maintains higher levels compared to other U.S. markets.
Tags
North America
Industry Updates

U.S. hotel commentary - July 2024

29 August 2024
After three months of year-over-year growth, U.S. RevPAR was flat (0.0%) compared with last July.
Tags
North America
Industry Updates

U.S. hotel commentary - April 2024

11 June 2024
U.S. RevPAR rose 2% year over year after declining in March (-2%).
Tags
North America
Industry Updates

RNC and DNC: How political conventions impact host market hotel performance

31 May 2024
This summer quadrennial tradition consistently results in an oversized performance boost to host markets’ hotel performance on a scale that might be fairly compared to a “Super Bowl” of politics.
Tags
North America
Forward Data

U.S. hotel commentary - March 2024

1 May 2024
Revenue per available room (RevPAR) fell 2.2% year over year (YoY) in March, marking the first such decline since February 2021.
Tags
North America
Industry Updates

2024 solar eclipse drove hotel performance records across markets in path of totality

18 April 2024
The total solar eclipse on Monday, 8 April may have darkened cities across Mexico, the U.S., and Canada, but you may want to grab your eclipse glasses once again in preparation for how much the event brightened performance.
Tags
North America
Events
Industry Updates

U.S. hotel commentary - February 2024

27 March 2024
February produced modest RevPAR growth, reflecting the continued return to low single-digit gains.
Tags
North America
Industry Updates

Early Easter pushes spring break peak forward a week in 2024

11 March 2024
Spring break season is officially here, and tracking school calendar data becomes critical during this time in order to predict travel demand across the U.S.
Tags
North America
Industry Updates

Regional update: 2023 data and the year ahead

8 March 2024
In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.
Tags
Global
Historical Data
Industry Updates
North America
Asia Pacific
Middle East and Africa
Europe

U.S. hotel commentary - January 2024

1 March 2024
RevPAR showed modest YoY growth in January, reflecting a return to pre-COVID patterns of low single-digit gains.
Tags
North America
Industry Updates

Las Vegas hotels broke continental U.S. record for Saturday and Sunday ADR

22 February 2024
Super Bowl LVIII in Las Vegas produced unprecedented hotel performance levels—not just for the Super Bowl but for any weekend in history.
Tags
North America
Events
Industry Updates

2024 Total Solar Eclipse: How will the hotel performance impact stack up to 2017?

15 February 2024
In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a lift in hotel performance is once again on the horizon, but there are key differences from the Total Eclipse in 2017.
Tags
North America
Industry Updates
Forward Data

U.S. hotel commentary - December/Full-year 2023

30 January 2024
The year started with easy comparables due to the Omicron impact in Q1 2022, but performance growth softened as 2023 progressed due to calendar shifts, increased outbound travel, and other factors revealing the beginning of a return to normal industry patterns.
Tags
North America
Industry Updates

New York City and Washington, D.C. among top performing U.S. markets in 2023

29 January 2024
In 2023, many key U.S. hotel markets caught up on recovery that was held back due to a lack of business travel. Markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel.
Tags
Historical Data
Industry Updates
North America
Hotels

U.S. hotel commentary - November 2023

29 December 2023
RevPAR grew as strong ADR growth offset an occupancy decline.
Tags
North America
Industry Updates

U.S. hotel commentary - October 2023

5 December 2023
Group demand in Luxury and Upper Upscale class hotels was the highest for any single month since October 2018.
Tags
North America
Recovery
Industry Updates
Profit and Loss

U.S. hotel commentary - September 2023

30 October 2023
U.S. hotel RevPAR rose 2.9% in September, which was the strongest year-over-year growth of the quarter, even as occupancy continued to decline modestly.
Tags
North America
Hotels
Industry Updates

Hotel performance standouts during Beyonce’s world tour

24 October 2023
Beyoncé claimed the throne with the highest-grossing tour by a solo female artist. How did that translate to hotel performance? Let's just say some of the metrics were "heated" in some stops, but the impact was more “unique” by market. Learn which stops on the RENAISSANCE World Tour stood out.
Tags
Global
Events
Historical Data
Industry Updates
North America
Hotels

Fall Break and Homecoming Scheduling Provides Hotel Demand Opportunities Across the U.S.

26 September 2023
School is now fully in session in the U.S., and upcoming fall schedules are the first opportunity this season for hoteliers to capitalize on an influx of traveling students and their families. More specifically, the hotel industry can plan on peak fall break demand during the first half of October.
Tags
Industry Updates
North America

Taylor Swift impact grows to $208M in U.S. hotel room revenue

30 August 2023
Best believe U.S. hotels were still “bejeweled” when Swift came to town, as concert dates after our previous update (June through early August) increased the tour impact to $208 million in additional U.S. hotel room revenue.
Tags
North America
Events
Industry Updates
Forward Data
Global

U.S. hotel commentary – June 2023

25 July 2023
U.S. hotel demand declined slightly year over year, but modest supply growth helped mitigate the impact on occupancy.
Tags
North America
Industry Updates

U.S. hotel commentary - May 2023

3 July 2023
Weekends were the culprit behind May’s lower demand growth, as weekend levels declined year over year for the second month in a row.
Tags
North America
Industry Updates
Profit and Loss
Recovery

U.S. hotel performance cooled a bit in the leadup to summer

26 June 2023
Sandwiched in between the slower business period around Memorial Day and the early portion of summer, U.S. hotel performance cooled a bit during the four weeks ending 17 June. Read more in our latest “bubble chart” update.
Tags
North America
Industry Updates
Hotels

U.S. hotel performance enchanted by Taylor Swift’s “The Eras Tour”

9 June 2023
We “said remember this moment” – because whether looking at actualized hotel data from recent weeks, or booking data for later this summer, Taylor Swift’s “The Eras Tour” is making an impact across the country.
Tags
North America
Events
Historical Data
Hotels
Industry Updates

U.S. hotel commentary - April 2023

5 June 2023
Demand was down year over year for the first time since early 2021, but historical patterns point to the demand decline being more of a reset.
Tags
North America
Industry Updates
Hotels
Recovery

NYC leading U.S. markets, Boston, D.C. and Alaska join occupancy leaderboard

25 May 2023
U.S. hotel performance produced an incremental gain during the four weeks ending 13 May, a period that falls in between the heavy, summer travel season and earlier year peaks.
Tags
North America
Industry Updates
Historical Data

U.S. hotel commentary - March 2023

2 May 2023
U.S. hotel rate growth continues to drive RevPAR growth, and while ADR is still posting very strong YoY growth rates, moderating inflation and normalized demand growth are leading to deceleration in the growth rate.
Tags
North America
Industry Updates
Profit and Loss
Recovery

Seasonal momentum shifting in U.S. hotel performance

21 April 2023
The top hotel markets in this STR U.S. bubble chart update show a seasonal momentum shift from traditional winter/spring break hotspots to a broader range of destinations with increasingly travel-friendly climates.
Tags
North America
Industry Updates
Historical Data

U.S. hotel commentary - February 2023

3 April 2023
ADR growth continues to outpace occupancy growth YoY, and ADR has paced well ahead of occupancy in the 2019 index. The recovery indices have shown that pricing recovered faster than demand, with rates reaching pre-pandemic levels as early as July 2021.
Tags
North America
Recovery
Industry Updates
Hotels

U.S. Hospitality Radar - February 2023

29 March 2023
In his latest video, Jan Freitag touches on the effect of the banking turmoil on the hotel industry, highlights the February RevPAR growth, and chats with Dan Peek of Hodges Ward Elliott on the state of capital debt markets.
Tags
North America
Industry Updates
Benchmarking
Video

Las Vegas, Phoenix and Florida Markets Lead U.S. Hotel Performance During Early Spring Break Period

27 March 2023
The overall distribution of demand continues to shift back to larger urban destinations, the major markets continue to close the deficit to pre-pandemic levels, and leisure-oriented markets remain firmly rooted near the top of the national leaderboard.
Tags
Industry Updates
North America
Historical Data

U.S. hotels - January 2023 commentary

7 March 2023
Occupancy for the month reached 52.8%, which was well above the long-term average of 50% but still below the 54% average from 2015-2020.
Tags
North America
Hotels
Industry Updates
Recovery

Easter swing shifts school breaks substantially in Spring 2023

1 March 2023
As spring break season approaches, tracking school calendar data becomes critical for predicting travel demand across the U.S.
Tags
North America
Hotels
Tourism
Industry Updates

U.S. Hospitality Radar - January 2023

27 February 2023
In his latest video update, Jan Freitag talks about earnings season, a mega transactions deal in Florida, and asks Warren DeHaan, co-CEO for ACORE Capital, about the state of the debt markets.
Tags
North America
Industry Updates
Benchmarking
Video

Phoenix hotels scored second-highest Super Bowl weekend ADR and RevPAR

27 February 2023
As forecasted, Phoenix’s hotel industry ranked second all-time among Super Bowl host markets in average daily rate (ADR) and revenue per available room (RevPAR) during the weekend of the big game.
Tags
North America
Industry Updates
Events

Warm U.S. beach markets shine early in 2023, inflation cuts into ADR gains

23 February 2023
STR’s bubble chart update for February 2023 shows the staying power of warm, outdoor-oriented hotel markets and expected seasonal shifts for the opening months of the year. As part of the seasonal slowing for this time of year, most markets are performing below 2019 when adjusting for inflation.
Tags
Industry Updates
Historical Data
North America

Latin America hotel performance was mostly recovered in 2022

8 February 2023
Performance recovery was substantial for most of Latin America’s hotel industry in 2022, with Mexico, Central America and South America easily surpassing their pre-pandemic comparables in revenue per available room (RevPAR).
Tags
Industry Updates
North America
Central and South America
Recovery

Caribbean hotel industry a “comeback kid”

3 February 2023
Caribbean hotel performance bounced back throughout 2022 due to the lifting of most travel restrictions. The region saw the largest annual ADR and RevPAR increases over 2019 when compared to the other STR-defined Americas subcontinents.
Tags
North America
Industry Updates
Recovery

U.S. Hotels - 2022 Commentary

3 February 2023
After consistent month-to-month improvement through April, the occupancy recovery index to 2019 showed more fluctuation.
Tags
North America
Industry Updates
Profit and Loss
Historical Data

U.S. Hospitality Radar - December 2022

25 January 2023
U.S. hotel performance recovery differed depending on location and class. Jan Freitag breaks the 2022 numbers down in his latest update. He’s also joined by Mark Owens from CBRE to discuss capital markets.
Tags
North America
Benchmarking
Industry Updates
Video

New York City’s comeback and luxury destinations highlighted U.S. hotel performance recovery in 2022

25 January 2023
STR’s bubble chart update for 2022 shows a phenomenal comeback in New York City as well as plenty of success for smaller destinations focused on high-end travelers.
Tags
Industry Updates
North America

U.S. Hospitality Radar - November 2022

19 December 2022
This latest update provides a look at U.S. top- and bottom-line performance, our latest consumer research, and the outlook for 2023.
Tags
North America
Benchmarking
Industry Updates
Video

Canada Hospitality Radar - October 2022 & Forecast

5 December 2022
Canada’s hotel industry is expected to better withstand a recession this time around with demand in 2023 forecast to be in line with the 2019 benchmark.
Tags
North America
Benchmarking
Industry Updates
Video

U.S. Hotels - October 2022 Commentary

5 December 2022
In October, the demand index declined month over month, with contribution from most days of the week.
Tags
North America
Industry Updates
Historical Data
Profit and Loss

U.S. Hospitality Radar - October 2022 & Forecast

30 November 2022
The U.S. hotel industry saw continued rebounds in leisure, corporate transient and group demand in October, and a recession will likely not derail this recovery, but it may cause a slowdown. This and more in Jan Freitag’s latest video update.
Tags
North America
Benchmarking
Industry Updates
Video

U.S. Top 25 Markets still behind 2019 occupancy even with continued return of groups

22 November 2022
U.S. hotel occupancy leaders and laggards in this mid-November 2022 “bubble” chart update reflect anticipated seasonal shifts, the continued return of corporate and group demand in large-to-medium sized markets, and a persistent impact from Hurricane Ian.
Tags
North America
Industry Updates
Historical Data

U.S. Hotels - September 2022 Commentary

4 November 2022
In September, U.S. monthly demand exceeded the pre-pandemic comparable for the second time in the pandemic-era but first time this year.
Tags
North America
Industry Updates
Historical Data
Profit and Loss

U.S. Hospitality Radar - September 2022

26 October 2022
The latest video from Jan Freitag covers September group demand/ADR, Q3 transaction volume pointing to investor uncertainty, and the hotel pipeline in secondary markets.
Tags
North America
Benchmarking
Industry Updates
Video

NYC extends lead among the major markets, autumn destinations have been popular as well

25 October 2022
Data for the four weeks ending 15 October shows that New York City widened its performance lead over the other large U.S. markets and that leisure travelers flocked to autumn destinations as well as resorts far removed from the path of the hurricane.
Tags
North America
Industry Updates
Historical Data

U.S. Hotels - August 2022 Commentary

6 October 2022
August marked the second consecutive month-over-month occupancy decline. ADR declined MoM to $151.49 but was still 14% higher than August 2019 in nominal terms. Real ADR was about 1% below the pre-pandemic comparable.
Tags
North America
Industry Updates
Historical Data
Profit and Loss

School break data suggests subtle boosts, sizable squeezes to travel demand during Fall 2022

5 October 2022
STR’s School Break Report shows that subtle boosts and sizeable squeezes to travel demand are on deck this fall as shifts in holiday breaks could impact year-over-year hotel performance. Read more about how these changes could affect your market’s opportunities.
Tags
North America
Hotels
Tourism
Industry Updates

U.S. hospitality radar - August 2022

27 September 2022
Jan Freitag gives a look at GDP growth, RevPAR growth, group rates, highway room demand, and more
Tags
North America
Benchmarking
Industry Updates
Video

Labor Day strength pushes NYC into Top 25 RevPAR lead, leisure markets dominated everywhere else

23 September 2022
For the four weeks ending 10 September, there was an expected seasonal softening from the mid-summer travel peak. Only six of the 165 STR-defined U.S. markets saw month-over-month RevPAR increases for the period.
Tags
North America
Industry Updates
Historical Data

U.S. Hotels – July 2022 Commentary

7 September 2022
Monthly occupancy reached 70% for the first time in the pandemic-era. But lack of midweek business demand remains a drag on demand (and thus occupancy) recovery.
Tags
North America
Hotels
Industry Updates
Historical Data

U.S. hospitality radar - July 2022

24 August 2022
Jan gives a look at our latest U.S. hotel forecast, provides an update on group demand figures and explores recent transactions data in this latest video.
Tags
North America
Benchmarking
Industry Updates
Video

Climate, Leisure Patterns Dictate U.S. Market Performance in the Second Half of Summer

23 August 2022
The top performing U.S. hotel markets in this monthly “bubble” chart update reflect typical late summer seasonal patterns along with continued strong leisure travel. Additionally, a range of markets mostly in the uncomfortably hot south/southwest U.S. saw lower percentages of rooms filled.
Tags
North America
Hotels
Industry Updates
Benchmarking

U.S. Hotels – June 2022 Commentary

2 August 2022
Monthly occupancy reached 70% for the first time in the pandemic-era. But lack of midweek business demand remains a drag on demand (and thus occupancy) recovery.
Tags
North America
Hotels
Industry Updates
Historical Data

U.S. leisure markets maintain summer strength while some major cities make a push as well

25 July 2022
Our latest bubble chart update for the U.S. shows continued strength in leisure markets as well as more momentum for a few major cities.
Tags
North America
Hotels
Industry Updates
Benchmarking

U.S. Hotels – May 2022 Commentary

6 July 2022
A three-day calendar shift influenced U.S. hotel performance trends, leaving the top-line metrics slightly weaker than the previous month. But an extra weekday on the calendar contributed to higher group demand, which reached a pandemic-era high in May.
Tags
North America
Hotels
Industry Updates
Historical Data

NYC’s momentum, strong ADR around the U.S. highlight continued performance recovery

27 June 2022
Average daily rate (ADR) continues to drive top-line performance recovery around the U.S. As shown in this latest “bubble chart” update, however, the Top 25 Markets are showing a more blended recovery with markets like New York City gaining occupancy momentum.
Tags
North America
Hotels
Industry Updates
Benchmarking

U.S. hospitality radar - June 2022

24 June 2022
In May, U.S. hotel room rates grew 27%, which was the 14th consecutive month that ADR grew over 25% year over year. Compared to 2019, room rates were 13% higher. This and more in Jan Freitag’s latest video update.
Tags
North America
Benchmarking
Industry Updates
Video

U.S. Hotels – April 2022 Commentary

9 June 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

U.S. hospitality radar - April 2022

23 May 2022
U.S. hotel demand in April nearly matched 2019 levels, while rooms rates came in 14% higher than the pre-pandemic comparable. This and more in Jan Freitag’s latest update.
Tags
North America
Benchmarking
Industry Updates
Video

Recent U.S. occupancy leaders appeal to both business and leisure travel

23 May 2022
Most U.S. hotel markets are ahead of 2019 revenue per available room (RevPAR) on a nominal basis. With more contribution from average daily rate (ADR), however, this latest “bubble chart” update focuses on occupancy with many recent leaders showing appeal in both the leisure and business segments.
Tags
North America
Hotels
Industry Updates
Benchmarking

U.S. Hotels – March 2022 Commentary

29 April 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Video: U.S. hotel performance for March 2022

20 April 2022
U.S. hotel performance for March 2022
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

Largest U.S. hotel markets showed considerable RevPAR gains as spring 2022 began

19 April 2022
While overall performance continues to be led by smaller, leisure-based destinations, major markets in the U.S. showed considerable performance gains in late March/early April.
Tags
North America
Hotels
Industry Updates
Benchmarking

Video: Denver hospitality radar

12 April 2022
Denver hotel ADR and demand are expected to near full recovery this year, while occupancy and RevPAR will take a few more years to reach 2019 levels, mostly due to new supply entering the Mile High City.
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

U.S. Hotels – February 2022 Commentary

24 March 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Video: U.S. hotel performance for February 2022

22 March 2022
U.S. hotel performance for February 2022
Tags
North America
Industry Updates
Hotels
Video

Historical analysis: Rising gas prices have limited impact on U.S. hotel demand

10 March 2022
Historical data back to 1990 shows a correlation of .54 between inflation-adjusted gas prices and seasonally adjusted hotel room demand. Read more in this quick analysis on the impact of rising gas prices.
Tags
North America
Hotels
Industry Updates
Historical Data

Los Angeles Hotels Underperform Super Bowl Expectations

2 March 2022
L.A. hotel occupancy came in at 80.5% for the Super Bowl weekend – nine points lower than projected, suggesting the sweep of the Omicron variant may have played the part of “spoiler” for the event.
Tags
North America
Hotels
Benchmarking
Industry Updates

U.S. Hotels - January 2022 Commentary

1 March 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Video: U.S. hotel performance for January 2022

24 February 2022
U.S. hotel performance for January 2022
Tags
North America
Industry Updates
Hotels
Video

Standout markets come back to earth with more “normal” performance across the U.S.

22 February 2022
STR’s latest 28-day visuals for 12 February show markets collectively getting closer to their seasonal performance expectations.
Tags
North America
Hotels
Industry Updates
Benchmarking

Video: Canada hospitality radar outlook 2022

2 February 2022
Looking ahead at Canada hospitality performance
Tags
North America
Industry Updates
Hotels
Video

Video: U.S. performance results for December 2021

25 January 2022
U.S. performance results for December 2021
Tags
North America
Industry Updates
Hotels
Video

Slow holiday season highlights a handful of highflyers in the U.S.

24 January 2022
Our new “bubble charts” for 2022 highlight the U.S. performance leaders and laggards for the four weeks ending 15 January.
Tags
North America
Hotels
Historical Data
Benchmarking

Strong finish to 2021 for most of U.S., sizable RevPAR Gains for D.C. and New York

20 December 2021
STR’s final 51-chart map of the year shows recent national/regional trends and many states finishing 2021 strong.
Tags
North America
Hotels
Benchmarking
Industry Updates

Video: U.S. performance results for November 2021

20 December 2021
U.S. performance results for November 2021
Tags
North America
Industry Updates
Hotels
Video

Market Recovery Monitor - 27 November 2021

2 December 2021
Thanksgiving week for the U.S. hotel industry was record-breaking by all measures.
Tags
Benchmarking
North America
Hotels
Recovery
Industry Updates

Video: U.S. performance results for October 2021 and forecast

29 November 2021
U.S. performance results for October 2021 and forecast
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 13 November 2021

19 November 2021
The U.S. hotel industry saw its largest week-over-week demand gain since early October with 704,000 more room nights sold for the week ending 13 November 2021.
Tags
Benchmarking
Hotels
Industry Updates
Recovery
North America

U.S. Market Recovery Monitor - 6 November 2021

12 November 2021
The hotel industry rebounded slightly after two weeks of declines, gaining nearly a percentage point in occupancy during the week ending 6 November.
Tags
North America
Hotels
Benchmarking
Recovery
Industry Updates

As hotel group demand recovers, what types of meetings are returning?

5 November 2021
As hotel group demand recovers, what types of meetings are welcoming that demand? Insights from meeting planners show similar thinking to that of pandemic-era leisure travelers. Read more.
Tags
North America
Europe
Tourism
Industry Updates
Research

U.S. Market Recovery Monitor - 30 October 2021

4 November 2021
U.S. hotel performance for 24-30 October was neither a trick or treat as occupancy dropped to a 25-week low of 58.9% after coming in at 63.9% in the prior week.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 23 October 2021

28 October 2021
For the week ending 23 October, U.S. hotel occupancy tumbled slightly to 63.9% from 65.0% in the previous week.
Tags
North America
Hotels
Benchmarking
Recovery
Industry Updates

Video: U.S. performance results for September 2021

25 October 2021
U.S. performance results for September 2021
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 16 October 2021

21 October 2021
The Columbus Day holiday propelled U.S. occupancy to 65.0% for the week ending 16 October. That level was the country’s highest since mid-August and surpassed the levels seen during the weeks of Memorial Day and Labor Day.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 9 October 2021

14 October 2021
The latest week of data in the U.S. confirms that the previous seven-day period was indeed the lull before the storm. Occupancy for 3-9 October rose 2.2 percentage points to 63.9%, which was the country’s highest level since mid-August.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 2 October 2021

7 October 2021
U.S. hotel industry demand retreated in the latest week of reporting (26 September-2 October), failing to align with a rise in TSA security screenings. Normally, we expect an uptick in air passengers to yield an increase in hotel demand.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Caribbean hotel update: Two markets showing high levels of occupancy recovery

5 October 2021
The summer travel season, helped by growing vaccination rates around the world, allowed Caribbean hotels to pick up steam in their road to recovery.
Tags
North America
Hotels
Industry Updates
Benchmarking
Recovery

U.S. Market Recovery Monitor - 25 September 2021

30 September 2021
U.S. hotel demand continued to exceed expectations last week. Group hotels and major markets (NYC, Orlando, Boston, DC, Phoenix) posted noteworthy improvements.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Video: U.S. performance results for August 2021

23 September 2021
U.S. performance results for August 2021
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 18 September 2021

23 September 2021
In an unexpected turn, U.S. demand and occupancy advanced in the latest week of reporting (12-18 September 2021) to the best levels of the past four weeks.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Latest Hurricane Ida analysis reflects vast reopening in New Orleans

22 September 2021
Following up on STR’s initial Hurricane Ida analysis from 10 September, a vast majority of hotels in the New Orleans MSA have reopened with improving occupancy levels, especially in the core city center/central business district.
Tags
North America
Hotels
Industry Updates
Historical Data
Benchmarking

U.S. Market Recovery Monitor - 11 September 2021

17 September 2021
Occupancy for the week ending 11 September 2021 was 60.0%, somewhat better than expected and boosted upward by Labor Day Sunday.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Hurricane Ida impact on hotels

10 September 2021
At least 155 New Orleans hotels are temporarily closed because of Hurricane Ida. Read more in this Ida analysis, which also covers demand shifts in the Gulf region and the Northeast U.S.
Tags
North America
Hotels
Industry Updates
Benchmarking
Historical Data

U.S. Market Recovery Monitor - 4 September 2021

10 September 2021
After falling for the past five weeks, occupancy bounced back as Labor Day leisure travel and Hurricane Ida-related demand drove a level of 61.3% during 29 August-4 September.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 28 August 2021

2 September 2021
Occupancy fell by more than two percentage points to 61.0% for the week ending 28 August 2021. This was the fifth consecutive week with lower occupancy and the fourth straight week with an occupancy decline of more than two percentage points.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 21 August 2021

27 August 2021
Weekly demand was lower in 71% of 166 U.S. markets, but the index to 2019 didn’t dip much. Read more in the latest MRM.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

Video: U.S. performance results for July 2021 & forecast

25 August 2021
U.S. performance results for July 2021 and forecast
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 14 August 2021

19 August 2021
U.S. occupancy fell for a third consecutive week, dropping by more than two points to 65.7% during 8-14 August 2021. Further, weekly occupancy was down more than five points when compared with the week of 24 July 2021.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 7 August 2021

12 August 2021
Amid increased COVID cases, the rise of the Delta variant, and the return of in-person schooling, U.S. weekly hotel room demand dropped for a second consecutive week. The decrease in demand caused occupancy to fall to 68.0% for the week (1-7 August).
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 31 July 2021

5 August 2021
For a third consecutive week, occupancy remained above 70% (25-31 July 2021), but that was down from the pandemic-era high (71.4%) achieved in the previous week. While occupancy slipped, average daily rate (ADR) advanced to yet another record high (US$143) on a nominal basis.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 24 July 2021

29 July 2021
For the week ending 24 July 2021, RevPAR broke the US$100 barrier for the first time since October 2019. At US$101, RevPAR was at its highest level since the week of 27 July 2019.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 17 July 2021

22 July 2021
In the week ending 17 July 2021, occupancy soared to 71.0%, its highest level since the Columbus Day holiday week of October 2019. Also for the first time since the week ending 19 October 2019, daily occupancy was above 70% Wednesday through Saturday.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

Video: U.S. performance results for June 2021

22 July 2021
U.S. performance results for June 2021
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 10 July 2021

15 July 2021
Following the normal pre-4th of July slump, U.S. industry occupancy rebounded to 67.2% for the week ending 10 July 2021. While this was good news, the gain was much less than expected as weekly demand improved 3% to 26 million.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 3 July 2021

9 July 2021
Prior to the pandemic, holiday weeks tended to be lackluster due to the lack of business and group travel. During the pandemic era, that trend seems to be returning.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 26 June 2021

2 July 2021
While summer travel has not yet been “record-breaking” as some predicted, growth for the U.S. hotel industry has simply been spectacular over the past month. We expect that June will produce more than 110 million room nights sold, the most since October 2019.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 19 June 2021

24 June 2021
The “summer travel surge” continued this past week as U.S. hotel occupancy hit an 85-week high at 68.0% for the week ending 19 June 2021.
Tags
North America
Benchmarking
Hotels
Recovery
Industry Updates

Video: U.S. performance results for May 2021

24 June 2021
U.S. performance results for May 2021
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 12 June 2021

17 June 2021
U.S. hotel industry occupancy soared to its highest level since November 2019, reaching 66.0% for the week ending 12 June 2021.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

The definitive guide to hotel parking counts

17 June 2021
In the past, STR has received questions regarding average parking space at U.S. hotels. Most of the time, those questions have come from developers looking to support plans that include parking structures.
Tags
North America
Hotels
Benchmarking

U.S. Market Recovery Monitor - 5 June 2021

10 June 2021
For the week ending 5 June 2021, U.S. industry occupancy increased ever so slightly to 61.9%, up +0.2 points from the previous week. Room demand increased for a fifth straight week but by its smallest amount of the past four weeks.
Tags
Hotels
North America
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 29 May 2021

4 June 2021
As anticipated, the Memorial Day weekend ushered in the highest occupancy the U.S. industry has seen since the start of the pandemic. For the week ending 29 May 2021, weekly occupancy reached 61.8%, the highest level since the final week of February 2020.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 22 May 2021

27 May 2021
The leisure-led demand surge marched forward with U.S. industry occupancy hitting 60.3%, surpassing the 60% level for the first time since early March 2020.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 15 May 2021

20 May 2021
U.S. hotel demand, occupancy, ADR and RevPAR all reached or were near pandemic-era highs. Further, all four measures hit pandemic highs when looking strictly at the weekend.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Video: U.S. performance results for April 2021

20 May 2021
U.S. performance results for April 2021
Tags
North America
Industry Updates
Hotels
Video

Montreal’s forward-looking data not reflecting much optimism at the moment

14 May 2021
Montreal hoteliers had one future bookings spike on their calendar. That disappeared when the Canadian Grand Prix was officially moved. Read more about the market’s struggles amid indefinite lockdown in this latest Forward STAR piece.
Tags
North America
Hotels
Industry Updates
Forward Data

U.S. Market Recovery Monitor - 8 May 2021

13 May 2021
The occupancy doldrums remained in place with U.S. occupancy falling to an eight-week low (56.7%) during 2-8 May 2021. Using STR’s TRI methodology, which considers hotels that are temporarily closed, occupancy dropped to 54.2%.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 1 May 2021

6 May 2021
For a third week, U.S. hotel occupancy remained just above 57% and 54% on a TRI basis, which accounts for temporarily closed hotels. Room demand fell slightly with the weekly level staying above 21 million for a seventh consecutive week.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 24 April 2021

29 April 2021
Hotel performance growth appears to be on hold when compared with the solid gains seen during the spring break period. In a week-over-week comparison, U.S. hotel occupancy was flat during 18-24 April at 57.3%.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Spring break a big splash for Florida hotels

26 April 2021
Spring Break 2021 didn’t just dive in, it made a cannonball-sized splash for Florida hotels and other U.S. destinations.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Video: U.S. performance results for March 2021

22 April 2021
U.S. performance results for March 2021
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 17 April 2021

22 April 2021
As expected, due to the end of the spring break leisure season, U.S. industry recovery came to a pause during the week ending 17 April as demand fell 4% week over week. The good news, room demand remained above 21 million for a fifth consecutive week.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 10 April 2021

15 April 2021
The week of 4-10 April was all about demand. The number of U.S. room nights sold surged to 22 million, which was the most since the start of the pandemic. As a result, occupancy reached 59.7%, also the highest level of the past year.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 3 April 2021

8 April 2021
Weekly RevPAR rose to US$65.34, which was a 4.2% increase week over week and the industry’s highest level of the past 56 weeks when indexed to 2019.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 27 March 2021

1 April 2021
With Spring Break waning, it wasn’t surprising to see performance slow a bit during the week. Room demand, which was 350,000 less than the week of 20 March, was still above 21 million for a second straight week. Before the week of 20 March, that level had not been seen since before the pandemic.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Video: U.S. performance results for February 2021

25 March 2021
U.S. performance results for February 2021
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 20 March 2021

25 March 2021
Occupancy hit yet another pandemic high of 58.9%. Even when switching to STR’s TRI methodology, which factors in those properties temporarily closed due to the pandemic, occupancy still came in at 55.7%. Occupancy, regardless of methodology, has been on a steady rise since late January.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 13 March 2021

18 March 2021
The U.S. achieved its highest absolute weekly RevPAR ($53.45) since the week ending 14 March 2020. When indexed against 2019, RevPAR was 57% of the level achieved during the comparable week in 2019. Similar to the most recent weeks, that RevPAR index remains well in the recession classification.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 6 March 2021

11 March 2021
A weekly Market Recovery Monitor that will categorize each STR-defined U.S. market based on an indexed comparison with the same time periods in 2019.
Tags
North America
Hotels
Industry Updates
Benchmarking
Recovery

Video: U.S. performance results for January 2021 and forecast

25 February 2021
U.S. performance results for January 2021 and forecast
Tags
North America
Industry Updates
Hotels
Video

From first place to MVP – A look at which U.S. markets “outperformed” in 2020

9 February 2021
2020 wasn’t all bad for some U.S. markets. From first place to MVP, we ranked the top occupancy markets and those that performed closest to their 2019 occupancy levels.
Tags
North America
Hotels
Industry Updates
Benchmarking
Forecast

Video: Canada performance results for year-end 2020

4 February 2021
Canada performance results for year-end 2020
Tags
North America
Industry Updates
Hotels
Video

Video: U.S. performance results for year-end 2020

28 January 2021
U.S. performance results for year-end 2020
Tags
North America
Industry Updates
Hotels
Video

Mexico: A story of steady recovery

7 January 2021
Mexico’s hotel industry has been a rather unique case of linear performance recovery. While most countries have seen fluctuations in the metrics, Mexico has been on a steady ascent leading to a November that produced the country’s highest performance levels of the pandemic.
Tags
North America
Hotels
Industry Updates
Historical Data

Video: U.S. performance results for November 2020

18 December 2020
U.S. Performance Results for November 2020
Tags
North America
Hotels
Industry Updates
Video
Benchmarking

Caribbean Hotel Update: Crisis and Recovery

9 December 2020
Undoubtedly, the Caribbean is a popular destination in the international tourist trail. However, the region has long way to go in recovery from the global pandemic.
Tags
Historical Data
Hotels
Industry Updates
North America

How U.S. drive-to leisure destinations transitioned from summer to fall

4 December 2020
Many leisure travelers made the most of the early fall, with several popular drive-to vacation spots experiencing an extended leisure-driven performance in September and October 2020.
Tags
North America
Hotels
Industry Updates
Benchmarking

Video: U.S. Performance Results for October 2020

19 November 2020
U.S. Performance Results for October 2020 and forecast for 2020/2021
Tags
North America
Industry Updates
Hotels
Benchmarking

A look back at the summer for U.S. hotels

6 November 2020
The autumn months have not been as kind as the summer for U.S. hotels. With lower performance expected for the coming months, we look back at how leisure travel lifted the U.S. from pandemic lows.
Tags
North America
Industry Updates
Historical Data
Supply and Development
Hotels

COVID-19 webinar summary: 5 key points on U.S hotel performance, 27 October

3 November 2020
On 27 October, we analyzed hotel performance in the U.S amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Webinar
North America
Hotels
Benchmarking

Video: U.S. Performance Results for Q3 2020

23 October 2020
U.S. Performance Results for Q3 2020
Tags
North America
Video
Hotels
Industry Updates
Benchmarking

Video: A deep dive into the U.S. pipeline - September 2020

21 October 2020
Discover insights into the U.S. pipeline, including where certain chain scales, brands and markets stand with this short, 6-minute video.
Tags
North America
Video
Industry Updates
Hotels
Supply and Development

Video: U.S. performance results for week ending September 19

24 September 2020
U.S. performance results for week ending September 19
Tags
North America
Video
Industry Updates
Hotels
Benchmarking

Video: U.S. performance results for week ending September 12

17 September 2020
U.S. performance results for week ending September 12
Tags
North America
Video
Industry Updates
Hotels
Benchmarking

Video: U.S. performance results for week ending September 5

10 September 2020
U.S. performance results for week ending September 5
Tags
North America
Video
Industry Updates
Hotels
Benchmarking

Video: U.S. performance results for week ending August 29

3 September 2020
U.S. performance results for week ending August 29
Tags
North America
Video
Industry Updates
Hotels
Benchmarking

COVID-19 webinar summary: 5 key points on Mexico and Caribbean hotel performance, 27 August

2 September 2020
On 27 August, we analyzed hotel performance in Mexico and the Caribbean amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Hotels
Industry Updates
Historical Data
North America

U.S. ADR and RevPAR impact during the last two downturns

1 May 2020
With expectation of U.S. hotel performance declines around the COVID-19 outbreak, we analyzed U.S. ADR and RevPAR declines post-9/11 and post-2008.
Tags
North America
Historical Data
Hotels
Industry Updates

COVID-19 webinar summary: 5 key points on U.S. & Canada, 16 April

17 April 2020
To provide further insights into the impact of COVID-19 on hotel performance, we’ve compiled five key findings from this 16 April U.S. & Canada webinar.
Tags
Hotels
Industry Updates
North America
Forward Data
Historical Data

COVID-19 webinar summary: 5 key points on U.S. & Canada, 9 April

14 April 2020
To provide further insights into the impact of COVID-19 on hotel performance, we’ve compiled five key findings from this 9 April U.S. & Canada webinar.
Tags
Hotels
North America
Industry Updates
Forward Data
Historical Data

COVID-19 webinar summary: 5 key points on our Mexico and Caribbean webinar, 3 April

6 April 2020
To provide further insights into the impact of COVID-19 on hotel performance, we’ve compiled five key findings from this 3 April Mexico and Caribbean webinar.
Tags
North America
Historical Data
Hotels
Industry Updates

COVID-19 webinar summary: 5 key points on U.S. & Canada (2 April)

3 April 2020
To provide further insights into the impact of COVID-19 on hotel performance, we’ve compiled five key findings from this 2 April U.S. and Canada webinar.
Tags
North America
Industry Updates
Hotels
Forward Data
Historical Data

COVID-19 webinar summary: 5 key points on U.S. & Canada (26 March)

27 March 2020
To provide further insights into the impact of COVID-19 on hotel performance, we’ve compiled five key findings from this 26 March U.S. & Canada webinar.
Tags
North America
Historical Data
Hotels
Industry Updates
Forward Data

How have past outbreak situations affected U.S. hotel demand?

12 March 2020
Amid the ongoing development of the COVID-19 outbreak, we analyzed the impact of SARS and N1H1 (also referred to as 'swine flu') on U.S. hotel demand.
Tags
North America
Historical Data
Hotels
Industry Updates

Video - 2019 U.S. Hotel Industry Year in Review

21 February 2020
Alison Hoyt (Senior Director of Consulting & Analytics) and Jan Freitag (Senior VP, Lodging Insights) cover the key industry metrics and trends of 2019.
Tags
North America
Historical Data
Hotels
Industry Updates

Hosting Super Bowl impacts host market hotel performance to varying degrees

29 January 2020
Hotels in Super Bowl host markets benefit from an influx of visitors during the mega event, which drives occupancy and rate increases. But how exactly are different host markets impacted by the NFL’s showpiece event?
Tags
North America
Historical Data
Hotels

The evolution of American hotel supply since the year 2000

6 September 2019
Discover how American hotel supply has evolved since 2000 through an analysis of new openings, additional rooms and ownership models.
Tags
North America
Supply and Development
Hotels
Industry Updates

Video - Quarterly North America Hotel Industry Update

12 August 2019
Amanda Hite, our president & CEO, shares some analysis on the latest U.S. hotel performance data in the first of our new Quarterly Industry Update video series.
Tags
North America
Historical Data
Hotels
Industry Updates