Hotel Industry Analysis: Impact of Inflation, Tourism, Labor, & More

22 November 2024
The global hotel industry continues to navigate challenges stemming from the recent headwinds from labor shortages, inflation, and geopolitical concerns.
Tags
Industry Updates
Global
Hotels
Tourism
Industry Basics

RevPAR up in 84% of global markets: Japan continues to blossom, China remains sluggish

20 November 2024
The level of global markets with RevPAR growth jumped to 84%. Mediterranean and Japanese hotel markets highlighted the leaderboard, while growth lags in most Chinese markets.
Tags
Hotels
Industry Updates
Global
Historical Data

77% of global markets grew RevPAR against last year, Japan generating more momentum

23 October 2024
Better than three out of four global markets grew RevPAR over the past four weeks. Tokyo joined the list of top growth markets as Japan continues to attract more international demand with favorable exchange rates.
Tags
Hotels
Global
Industry Updates

Hotel forecasting: why it is important to your business

2 October 2024
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies.
Tags
Hotels
Forward Data
Industry Basics
Educational

Small pickup in global markets with RevPAR growth, special events continue to move the needle

30 September 2024
STR's global "bubble chart" update for the four weeks ending 21 September 2024 shows 63% of markets with year-over-year growth in revenue per available room. Standouts included Northern Sumatra, Mexico City, the Red Sea Resorts, Rio de Janeiro and the Turkish Riviera.
Tags
Global
Industry Updates
Hotels

The role of total revenue management in a hotel profitability strategy

28 August 2024
The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses.
Tags
Global
Hotels
Educational
Industry Basics
Profit and Loss

Smaller markets scored big during Euros

7 August 2024
The second-most watched football tournament in the world, the UEFA European Football Championship, which is held every four years, returned to the global stage from 14 June through 14 July. This year, Germany hosted the tournament – the first it has staged since the 2006 World Cup.
Tags
Hotels
Global
Industry Updates

Euro hosts stand out as 64% of global hotel markets outperformed 2023

30 July 2024
From the end of June through the first three weeks of July, most global hotel markets steadily displayed year-over-year performance increases. Markets in Germany were standouts thanks to the 2024 UEFA European Football Championship.
Tags
Hotels
Industry Updates
Global
Historical Data

What is GOPPAR? How can it benefit your hotels?

25 June 2024
Learn how measuring GOPPAR can provide a better picture of your hotel’s financial health, how to calculate it and more here.
Tags
Global
Educational
Hotels
Profit and Loss
Industry Basics

65% of global markets post year-over-year RevPAR growth

25 June 2024
Most countries steadily outperformed 2023, while market-level performance continued to be supported by events.
Tags
Hotels
Global
Industry Updates

What is Revenue per Available Room (RevPAR)? And how to calculate it.

3 May 2024
Learn more about the global hotel industry’s gold standard metric for top-line performance—revenue per available room (RevPAR).
Tags
Benchmarking
Hotels
Educational
Global
Industry Basics

Earlier Ramadan and Eid al-Fitr celebrations had positive impact on Dubai hotel performance

26 April 2024
The month of Ramadan combined with the Easter holiday weekend and a peak tourist season in the United Arab Emirates, drove Dubai hotels to see positive performance during this time period.
Tags
Hotels
Middle East and Africa
Industry Updates

Fewer global markets recording RevPAR growth, Japan a big exception

24 April 2024
Less hotel markets increased RevPAR year over year, while currency depreciation is driving growth in Japan.
Tags
Hotels
Global
Industry Updates

More global hotel markets growing RevPAR

21 March 2024
More than three quarters of hotel markets increased RevPAR year over year. Rate growth in Asia was prominent, with Japan’s ADR growing more than 30% and Singapore reaping the benefits of Taylor Swift’s Eras Tour.
Tags
Hotels
Global
Industry Updates

Jeux Olympiques de Paris - Trois tendances dont il faut tenir compte

23 February 2024
L'impact des événements sportifs sur les performances hôtelières a été largement documenté récemment. Tous les regards sont désormais rivés sur les Jeux olympiques de cet été, qui se dérouleront à Paris du 26 juillet au 11 août, 100 ans après les derniers Jeux organisés en France.
Tags
Hotels
Global
Forward Data
Forecast
Industry Updates

Paris Summer Olympics: Three key trends to consider

5 February 2024
The impact of sporting events on hotel performance has been well-documented recently. Now all eyes are on the Summer Olympics in Paris between 26 July-11 August 2024. This summer will mark exactly 100 years since the Summer Olympics were last held in France.
Tags
Hotels
Global
Forward Data
Forecast
Industry Updates

New York City and Washington, D.C. among top performing U.S. markets in 2023

29 January 2024
In 2023, many key U.S. hotel markets caught up on recovery that was held back due to a lack of business travel. Markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel.
Tags
Historical Data
Industry Updates
North America
Hotels

85% of global markets recovered RevPAR last year

26 January 2024
Global “bubble charts” for total-year 2023 show 85% of hotel markets exceeded 2019 RevPAR. The top five countries for annual RevPAR growth compared to 2019 were Brazil, Greece, Colombia, Italy, and Ireland. China reported RevPAR behind 2019 by 3%, while Vietnam showed the worst decline of 23%.
Tags
Hotels
Industry Updates
Global

75% of global markets stayed above 2019 RevPAR, Dubai gained as host of COP28

27 December 2023
A new edition of STR's global "bubble" charts shows strong event demand in the Middle East, most of Europe ahead of 2019 RevPAR levels, and much of the world still pacing ahead of pre-pandemic comparables.
Tags
Global
Hotels
Industry Updates

RevPAR vs. TRevPAR

18 December 2023
What are the differences between RevPAR and TRevPAR? How do hotel operators know which metric to rely on? We break down the use case scenario for both RevPAR and TRevPAR.
Tags
Hotels
Global
Educational
Benchmarking
Industry Basics

Using business on the books in a complete benchmarking approach

12 December 2023
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehensive benchmarking strategy.
Tags
Forward Data
Global
Educational
Hotels
Benchmarking

Asian countries lead in absolute RevPAR, while South America highlights recovery

27 November 2023
A new edition of STR's global "bubble" charts shows more momentum in Asia and South America. Sporting events continue to contribute growth in markets across the world.
Tags
Hotels
Industry Updates
Historical Data

Hotel P&L Example

13 November 2023
Learn how P&L statements can help you understand your hotel profitability through our hotel P&L examples.
Tags
Profit and Loss
Hotels
Educational
Global

APAC hotel recovery now on par with the rest of the world

1 November 2023
While other parts of the world began their post-pandemic recovery earlier than Asia Pacific, recent data suggests that the region is accelerating its recovery process and could potentially reach levels seen in Europe and America.
Tags
Asia Pacific
Hotels
Recovery
Forecast

U.S. hotel commentary - September 2023

30 October 2023
U.S. hotel RevPAR rose 2.9% in September, which was the strongest year-over-year growth of the quarter, even as occupancy continued to decline modestly.
Tags
North America
Hotels
Industry Updates

STR Weekly Insights: 15-21 October 2023

27 October 2023
Countries included: Chile, Ireland, South Korea, United Arab Emirates, United Kingdom, and the United States.
Tags
Global
Recovery
Hotels
Industry Updates
Forward Data

Markets with RevPAR growth steadied, Italy lead continued into autumn

27 October 2023
A new edition of STR's global "bubble" charts shows a steady share of markets with RevPAR growth across the world, with 89% of markets surpassing 2019 comparables. Italy maintained its momentum into the autumn season, while sporting events contributed to growth in Abu Dhabi and Chennai.
Tags
Global
Industry Updates
Hotels

Hotel performance standouts during Beyonce’s world tour

24 October 2023
Beyoncé claimed the throne with the highest-grossing tour by a solo female artist. How did that translate to hotel performance? Let's just say some of the metrics were "heated" in some stops, but the impact was more “unique” by market. Learn which stops on the RENAISSANCE World Tour stood out.
Tags
Global
Events
Historical Data
Industry Updates
North America
Hotels

China hotel performance jumped during eight-day-long Golden Week

19 October 2023
A later Mid-Autumn Festival created a longer holiday period than last year, combining with National Day festivities to provide impressive improvement in China’s hotel performance.
Tags
Asia Pacific
Hotels
Industry Updates

Japan hotel performance recovery accelerated during summer months

11 October 2023
Helped by peak holiday season and the return of international travelers, Japan’s hotel industry experienced a successful summer period, pushing the country's post-pandemic recovery to higher levels.
Tags
Industry Updates
Hotels
Asia Pacific

STR Weekly Insights: 13-19 August 2023

25 August 2023
Countries included: United States, Canada, China, El Salvador, France, Germany, Indonesia, Italy, Japan, Mexico, Seychelles, Singapore, Spain, and United Kingdom
Tags
Global
Hotels
Industry Updates
Recovery
Forward Data

88% of global markets post RevPAR growth above 2019, on par with the record high

23 August 2023
A new edition of STR's global "bubble" charts shows sustained RevPAR growth across the world with the second highest number of markets recording growth versus 2019.
Tags
Industry Updates
Global
Hotels

Taylor Swift, Coldplay and the Rotary Convention: Singapore hotel bookings jump for eventful first half of 2024

27 July 2023
2024 bookings are on the rise in Singapore. Three events are the focus in this latest piece utilizing Forward STAR data.
Tags
Forward Data
Events
Asia Pacific
Industry Updates
Hotels

90% of global markets post RevPAR growth above 2019, most of China included

26 July 2023
A new edition of STR's global "bubble" charts shows strong RevPAR growth across the world with the greatest number of markets recording growth versus 2019.
Tags
Industry Updates
Global
Hotels

STR Weekly Insights: 25 June – 1 July 2023

7 July 2023
Countries included: United States, China, Japan, United Kingdom, France, Indonesia, Germany, Mexico, Canada, Italy, Spain, Ireland, Greece, Malta, and Fiji.
Tags
Global
Industry Updates
Recovery
Hotels

STR Weekly Insights: 18 – 24 June 2023

30 June 2023
Countries included: United States, China, Japan, United Kingdom, France, Indonesia, Germany, Mexico, Canada, Italy, Spain, Ireland, Greece, Malta, and Fiji.
Tags
Global
Hotels
Industry Updates
Recovery
Forward Data

U.S. hotel performance cooled a bit in the leadup to summer

26 June 2023
Sandwiched in between the slower business period around Memorial Day and the early portion of summer, U.S. hotel performance cooled a bit during the four weeks ending 17 June. Read more in our latest “bubble chart” update.
Tags
North America
Industry Updates
Hotels

STR Weekly Insights: 11 – 17 June 2023

23 June 2023
Countries included: United States, China, Japan, United Kingdom, France, Indonesia, Germany, Mexico, Canada, Italy, Spain, Ireland, Greece, Malta, and Fiji.
Tags
Global
Industry Updates
Recovery
Hotels

STR Weekly Insights: 4-10 June 2023

16 June 2023
Countries included: United States, China, Japan, United Kingdom, France, Indonesia, Malta, Czech Republic, Ireland, and Mexico.
Tags
Global
Industry Updates
Recovery
Hotels

U.S. hotel performance enchanted by Taylor Swift’s “The Eras Tour”

9 June 2023
We “said remember this moment” – because whether looking at actualized hotel data from recent weeks, or booking data for later this summer, Taylor Swift’s “The Eras Tour” is making an impact across the country.
Tags
North America
Events
Historical Data
Hotels
Industry Updates

U.S. hotel commentary - April 2023

5 June 2023
Demand was down year over year for the first time since early 2021, but historical patterns point to the demand decline being more of a reset.
Tags
North America
Industry Updates
Hotels
Recovery

Healthy outlook for Europe hotels: Corporate demand recovering, leisure travel remains resilient

23 May 2023
Europe hotel performance caused some reason for concern during the first quarter of 2023, but momentum points to healthy performance ahead for gateway cities and secondary markets thanks to recovering corporate demand as well as resilient leisure travel.
Tags
Europe
Hotels
Industry Updates
Forward Data

STR Weekly Insights: 7-13 May 2023

19 May 2023
Countries included: United States, United Kingdom, Spain, Germany, Italy, China, Mexico, France, Canada, Japan, Indonesia, United Arab Emirates.
Tags
Global
Hotels
Industry Updates
Recovery

STR Weekly Insights: 30 April – 6 May 2023

12 May 2023
Countries included: United States, United Kingdom, Spain, Germany, Italy, China, Mexico, France, Canada, Japan, Indonesia, United Arab Emirates, Ireland, Senegal, Fiji, Puerto Rico, and Lithuania.
Tags
Global
Hotels
Industry Updates
Recovery

STR Weekly Insights: 16-22 April 2023

28 April 2023
Countries included: United States, China, Japan, Indonesia, Canada, Bahamas, Jamaica, Puerto Rico, Curacao, Netherlands, Ireland, and Fiji.
Tags
Global
Hotels
Industry Updates
Recovery

STR Weekly Insights: 9-15 April 2023

21 April 2023
Countries included: United States, China, Japan, Indonesia, Canada, Bahamas, Jamaica, Puerto Rico, Curacao, Netherlands, Ireland and Fiji.
Tags
Global
Hotels
Industry Updates
Recovery

STR Weekly Insights: 2-8 April 2023

14 April 2023
Countries included: United States, Mexico, Canada, United Kingdom, France, Italy, Spain, China, Germany, Japan, Indonesia, Bahamas, Curacao, Ireland, Jamaica, Puerto Rico, and the Netherlands.
Tags
Global
Industry Updates
Recovery
Hotels
Benchmarking

STR Weekly Insights: 26 March – 1 April 2023

7 April 2023
Countries included: United States, Mexico, Canada, United Kingdom, France, Italy, Spain, China, Germany, Japan, Indonesia, Bahamas, Ireland, Jamaica, Puerto Rico, and the Netherlands.
Tags
Global
Hotels
Industry Updates
Recovery

U.S. hotel commentary - February 2023

3 April 2023
ADR growth continues to outpace occupancy growth YoY, and ADR has paced well ahead of occupancy in the 2019 index. The recovery indices have shown that pricing recovered faster than demand, with rates reaching pre-pandemic levels as early as July 2021.
Tags
North America
Recovery
Industry Updates
Hotels

STR Weekly Insights: 19-25 March 2023

31 March 2023
Countries included: United States, United Kingdom, Indonesia, Spain, China, Germany, Guatemala, Jamaica, Bahamas, Belgium, Luxembourg, Switzerland, Croatia and Switzerland
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

STR Weekly Insights: 12–18 March 2023

24 March 2023
Countries included: United States, Barbados, Bahamas, United Arab Emirates, United Kingdom, Spain, Japan, Jamaica, Puerto Rico, Guatemala, Germany, Mexico, China, Italy, Indonesia, Canada, France
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 5-11 March 2023

17 March 2023
Countries included: United States, United Arab Emirates, Jamaica, Puerto Rico, Dominican Republic, Barbados, Senegal, New Zealand, United Kingdom, Germany, Indonesia, and China
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

STR Weekly Insights: 26 February – 4 March 2023

10 March 2023
Countries included: United States, Barbados, United Arab Emirates, United Kingdom, Spain, Japan, Puerto Rico, Guam, Bangladesh, Germany, Mexico, China, Italy, Indonesia, Canada, France
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

U.S. hotels - January 2023 commentary

7 March 2023
Occupancy for the month reached 52.8%, which was well above the long-term average of 50% but still below the 54% average from 2015-2020.
Tags
North America
Hotels
Industry Updates
Recovery

STR Weekly Insights: 19-25 February 2023

3 March 2023
Countries included: United States, United Arab Emirates, Puerto Rico, Singapore, Barbados, United Kingdom, Japan, and Mexico
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Easter swing shifts school breaks substantially in Spring 2023

1 March 2023
As spring break season approaches, tracking school calendar data becomes critical for predicting travel demand across the U.S.
Tags
North America
Hotels
Tourism
Industry Updates

STR Weekly Insights: 12-18 February 2023

24 February 2023
Countries included: United States, United Kingdom, China, United Arab Emirates, Saudi Arabia, Barbados, Aruba, Puerto Rico
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 5-11 February 2023

17 February 2023
Countries included: United States, United Kingdom, Germany, China, Barbados, and United Arab Emirates
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

STR Weekly Insights: 29 January-4 February 2023

10 February 2023
Countries included: United States, Japan, France, United Kingdom, Indonesia, Turkey, Thailand, Germany, Mexico, Barbados
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 22-28 January 2023

3 February 2023
Countries included: U.S., Barbados, United Kingdom, Germany
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Restrictions, lack of inbound travel have limited Southeast Asia’s hotel performance

1 February 2023
Southeast Asia sits at the lower end of recovery compared to other STR-defined subcontinents, exceeding only the gains of Northeastern Asia in terms of occupancy and average daily rate (ADR ) in 2022.
Tags
Asia Pacific
Hotels
Industry Updates
Benchmarking
Recovery

STR Weekly Insights: 15-21 January 2023

27 January 2023
Countries included: U.S., Barbados, Fiji, Aruba, United Arab Emirates, United Kingdom, China
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

STR Weekly Insights: 8-14 January 2023

20 January 2023
Countries included: U.S., U.K., China
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

STR Weekly Insights: 1-7 January 2023

12 January 2023
Countries included in this week’s update: U.S., Japan, China, Barbados, Aruba, Cayman Islands, Germany, Luxembourg, Monaco
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 31 December 2022

9 January 2023
U.S. hotel occupancy for the last week of 2022 reached 54.2%, which was the fourth highest level recorded for the comparable week over the past 23 years.
Tags
Global
Industry Updates
Recovery
Benchmarking
Hotels

Market Recovery Monitor - 17 December 2022

22 December 2022
As we get closer to the holidays, hotel occupancy begins to slow, and this year was no exception. U.S. occupancy for the week of 11-17 December fell to 54.5% from 59.6% in the prior week.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Consumers showing more preference toward hotels, less toward short-term rentals

20 December 2022
In our latest consumer research survey, travelers indicated more preference toward hotels (especially mid-tier) and less interest in short-term rentals as compared to three months ago.
Tags
Global
Hotels
Industry Updates
Research

Market Recovery Monitor - 10 December 2022

16 December 2022
After a lull post-Thanksgiving, the U.S. hotel industry kicked back into gear as occupancy rose to 59.6% for the week of 4-10 December 2022.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Market Recovery Monitor - 3 December 2022

9 December 2022
The week after Thanksgiving (27 November-3 December) was somewhat typical for the U.S. hotel industry.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Market Recovery Monitor - 26 November 2022

2 December 2022
In what turned out to be a normal Thanksgiving week, U.S. hotel occupancy for 20-26 November was 50.4%. That was down from 52.9% a year ago and 50.6% in 2019.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Hotel performance strengthens further for most countries outside of Asia

29 November 2022
A new edition of STR’s global bubble charts show strong performance across the world with most countries outside of Asia recording growth in RevPAR.
Tags
Asia Pacific
Hotels
Benchmarking
Historical Data

Market Recovery Monitor - 12 November 2022

17 November 2022
For the week of 6-12 November 2022, the post-Halloween demand return continued, as the metric increased 3.4% week on week.
Tags
Global
Industry Updates
Benchmarking
Hotels
Recovery

Market Recovery Monitor - 5 November 2022

11 November 2022
With Halloween on Monday during the week of 30 October through 5 November (week 45), U.S. hotel demand and occupancy saw a sharp decrease Sunday and Monday with the declines lingering into Tuesday and to a lesser extent Wednesday.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Most global hotel markets maintain recovery pace; Singapore joins recovery leaders

8 November 2022
A new edition of STR’s global bubble charts shows more recovery progress overall as well as Singapore becoming the first Asian country in 2022 to rank among the top countries in revenue per available room (RevPAR)
Tags
Global
Hotels
Historical Data

Market Recovery Monitor - 29 October 2022

4 November 2022
A decrease in U.S. hotel demand and occupancy for the week of 23-29 October was expected and not as steep as previous years.
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Global hotel demand recovery reached a pandemic-era high in September

28 October 2022
Recovery in global hotel demand reached a pandemic-era high in September. More global insights with a look at the demand and ADR indices.
Tags
Global
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 22 October 2022

28 October 2022
During the week of 16-22 October 2022, U.S. hotel occupancy was almost flat, dipping 0.4 percentage points week over week to 69.9%.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

U.K. Hospitality Radar - September 2022

26 October 2022
U.K. Hospitality Radar - September 2022
Tags
Europe
Hotels
Industry Updates
Video

Middle East hotel industry strength likely to be challenged by economic issues in other world regions

25 October 2022
The Middle East is operating from a position of economic strength with 2023 approaching. That bodes well for the hospitality industry, but a looming recession in key source markets will likely create challenges given the Middle East’s historic reliance on international inbound travel.
Tags
Middle East and Africa
Hotels
Industry Updates
Forward Data

Market Recovery Monitor - 8 October 2022

14 October 2022
For the week of 2-8 October 2022, U.S. hotel occupancy increased 1.9 percentage points week on week to 68.2%, which was aligned with historical trends and expectations.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

India update: Societal change provides hoteliers with plenty of optimism and opportunity

10 October 2022
After attending the Hotel Association of India (HAI) Hoteliers’ Conclave, our Jesper Palmqvist had a lot of thoughts on the India hospitality industry and how societal change is providing plenty of opportunity and reasons for optimism.
Tags
Asia Pacific
Hotels
Industry Updates

Most global markets maintain recovery pace, Asia Pacific starting to come back

7 October 2022
A new edition of STR’s global bubble charts shows continued recovery around much of the world, with Asia Pacific set to end pandemic measures except China’s maintaining zero covid policy.
Tags
Global
Hotels
Historical Data

Market Recovery Monitor - 1 October 2022

6 October 2022
U.S. hotel performance was affected by two significant demand-influencing events during 25 September to 1 October 2022—Rosh Hashanah and Hurricane Ian.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Dublin hotel performance soared during Garth Brooks tour, late bookings were part of the success

5 October 2022
Actualized data from Garth Brooks’ tour dates in Dublin backed up previous analysis of forward-looking data. Performance popped, and shorter booking windows were part of the equation.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

School break data suggests subtle boosts, sizable squeezes to travel demand during Fall 2022

5 October 2022
STR’s School Break Report shows that subtle boosts and sizeable squeezes to travel demand are on deck this fall as shifts in holiday breaks could impact year-over-year hotel performance. Read more about how these changes could affect your market’s opportunities.
Tags
North America
Hotels
Tourism
Industry Updates

Market Recovery Monitor - 24 September 2022

30 September 2022
U.S. hotel industry occupancy topped 70% for the week ending 24 September 2022—an eight-week high.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Understanding your STR reports: Profit & Loss (P&L)

28 September 2022
Regardless of how the hotel industry benchmarks performance, the end goal is always maximum profitability. Like all other elements of industry benchmarking, there are data sets and reports designed specifically to measure the success of that goal.
Tags
Global
Hotels
Educational
Profit and Loss

Market Recovery Monitor - 10 September 2022

15 September 2022
Based on the latest week of data (4-10 September 2022), and accounting for a holiday calendar shift, the 3-day Labor Day weekend (Friday – Sunday) in the U.S. was the second best behind 2021.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

More global markets above pre-pandemic occupancy levels, highest RevPAR in Mediterranean-facing countries

12 September 2022
A new edition of STR’s global bubble charts shows stronger recovery around much of the world, with the highest overall levels in the Mediterranean.
Tags
Global
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 3 September 2022

9 September 2022
The Friday and Saturday of Labor Day weekend produced an all-time demand record for those two days. The previous high came last year.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR/TE Market Forecast Assumptions – August 2022

7 September 2022
Analysis behind the latest hotel market forecasts from STR and Tourism Economics is available.
Tags
Hotels
Industry Updates
Forecast
Global

U.S. Hotels – July 2022 Commentary

7 September 2022
Monthly occupancy reached 70% for the first time in the pandemic-era. But lack of midweek business demand remains a drag on demand (and thus occupancy) recovery.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 27 August 2022

2 September 2022
As expected since the end of July, demand is trending down, but the week-on-week decrease for 21-27 August 2022 continued to be less than what was observed in previous years.
Tags
Global
Recovery
Hotels
Benchmarking
Industry Updates

Market Recovery Monitor - 20 August 2022

26 August 2022
For a fourth consecutive week, U.S. room demand declined week on week with occupancy settling at 67.3%, which was 1.2 percentage points lower than the week prior.
Tags
Global
Benchmarking
Recovery
Industry Updates
Hotels

Climate, Leisure Patterns Dictate U.S. Market Performance in the Second Half of Summer

23 August 2022
The top performing U.S. hotel markets in this monthly “bubble” chart update reflect typical late summer seasonal patterns along with continued strong leisure travel. Additionally, a range of markets mostly in the uncomfortably hot south/southwest U.S. saw lower percentages of rooms filled.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 13 August 2022

19 August 2022
The deceleration in U.S. hotel room demand continued as the final days of summer near. For the week of 7-13 August 2022, demand declined by 558,000 rooms week over week with occupancy dropping to 68.5%.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Europe’s historical and forward-looking hotel data shows music event boost

15 August 2022
This piece shows strong alignment between occupancy on the books (Forward STAR) and actualized levels as well as the overall boost that Europe hotels are receiving from the likes of Bruce Springsteen, Ed Sheeran, Elton John, and Westlife.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Market Recovery Monitor - 30 July 2022

5 August 2022
With the annual U.S. travel peak behind us, hotel demand and occupancy began to trend down—which is normal. For the week ending 30 July 2022 (week 31), however, the decrease in demand was much lower than in 2017, 2018 and 2019.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

U.S. Hotels – June 2022 Commentary

2 August 2022
Monthly occupancy reached 70% for the first time in the pandemic-era. But lack of midweek business demand remains a drag on demand (and thus occupancy) recovery.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 23 July 2022

29 July 2022
U.S. hotel room demand for the week ending 23 July 2022 reached its seasonal apex with more than 28.4 million sold. That was the country’s highest weekly total for rooms sold since mid-2019 and the 10th largest weekly amount of the past 22 years.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

U.S. leisure markets maintain summer strength while some major cities make a push as well

25 July 2022
Our latest bubble chart update for the U.S. shows continued strength in leisure markets as well as more momentum for a few major cities.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 16 July 2022

22 July 2022
As anticipated, history indeed repeated itself during the week ending 16 July 2022, as demand rose 3.4 million rooms year over year – the second-largest gain for week 29 since 2000, and 210,000 less rooms than the 2016 record holder.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Market Recovery Monitor - 9 July 2022

14 July 2022
As expected, based on previous occurrences of a Sunday or Monday Fourth of July, U.S. hotel demand and occupancy fell for the week ending 9 July 2022.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Market Recovery Monitor - 2 July 2022

8 July 2022
U.S. hotel occupancy fell 4.9 percentage points from the previous week and came in at 67.3% for 26 June-2 July (week 27).
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Asian countries await policy changes while hotels in the rest of the world bounce back

8 July 2022
STR’s “bubble chart” updates have been extended to cover the globe. Running 28-day averages through 24 June 2022 showed hotel performance recovery furthest ahead among countries in Europe, Latin America and the Caribbean.
Tags
Global
Industry Updates
Hotels
Research

U.S. Hotels – May 2022 Commentary

6 July 2022
A three-day calendar shift influenced U.S. hotel performance trends, leaving the top-line metrics slightly weaker than the previous month. But an extra weekday on the calendar contributed to higher group demand, which reached a pandemic-era high in May.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 25 June 2022

1 July 2022
U.S. hotel occupancy reached yet another pandemic-era high as the week ending 25 June 2022 hit 72.3%–the highest level since the week ending 10 August 2019.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Using business on the books in a complete benchmarking approach

29 June 2022
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehensive benchmarking strategy.
Tags
Global
Hotels
Educational
Forward Data
Industry Basics

NYC’s momentum, strong ADR around the U.S. highlight continued performance recovery

27 June 2022
Average daily rate (ADR) continues to drive top-line performance recovery around the U.S. As shown in this latest “bubble chart” update, however, the Top 25 Markets are showing a more blended recovery with markets like New York City gaining occupancy momentum.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 18 June 2022

23 June 2022
U.S. hotel performance strengthened further with occupancy for the week ending 18 June 2022 at a pandemic-era high of 71.8%, which was up 1.2 percentage points from the prior week and 4.1 percentage points versus the matching week last year.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 11 June 2022

16 June 2022
The summer is in full swing with U.S. hotel occupancy rising to 70.6% for the week ending 11 June 2022, which was the highest level of the year and the third highest since the start of the pandemic.
Tags
Global
Recovery
Hotels
Benchmarking
Industry Updates

Webinar summary: 5 key points on Mexico hotel performance, 8 June 2022

16 June 2022
STR’s latest complimentary webinar focused on hotel performance recovery in Mexico. In addition to the recording that can be accessed here, below are five key points from the webinar on 8 June 2022.
Tags
Central and South America
Webinar
Industry Updates
Hotels
Historical Data

Market Recovery Monitor - 4 June 2022

9 June 2022
As is typical, the week of Memorial Day weakened compared with the week prior. U.S. weekly occupancy dropped 3.3 percentage points to 63.2%, which was lowest level of the past eight weeks.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

U.S. Hotels – April 2022 Commentary

9 June 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 28 May 2022

3 June 2022
Performance during the week before the Memorial Day holiday (22-28 May 2022) came in lower than expected, as U.S. hotel occupancy fell to 66.5% from 68.6% the prior week.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

STR/TE Market Forecast Assumptions – May 2022

27 May 2022
Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance.
Tags
Global
Hotels
Industry Updates
Forecast

Market Recovery Monitor - 21 May 2022

27 May 2022
Occupancy in the U.S. reached 68.6% for the week of 15-21 May 2022, which was the highest level since July 2021. To add some perspective, since the start of the pandemic, weekly occupancy has only surpassed 65% on 17 occasions.
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Recent U.S. occupancy leaders appeal to both business and leisure travel

23 May 2022
Most U.S. hotel markets are ahead of 2019 revenue per available room (RevPAR) on a nominal basis. With more contribution from average daily rate (ADR), however, this latest “bubble chart” update focuses on occupancy with many recent leaders showing appeal in both the leisure and business segments.
Tags
North America
Hotels
Industry Updates
Benchmarking

How have past Sargassum blooms affected hotel performance?

20 May 2022
Hoteliers may face additional headwinds from high levels of Sargassum seaweed blooms. In addition to environmental concerns, Sargassum presents an issue for destinations because its unpleasant smell and presence can discourage beachgoing tourists.
Tags
Hotels
Industry Updates
Historical Data
Benchmarking

India hotel performance continues to eclipse pre-pandemic levels

17 May 2022
April seemed to be a turning point in India’s hotel performance recovery. Leisure markets continue to lead that recovery, but business travel is also back, and forward bookings appear healthy for the remainder of May with most pickup remaining short-term.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data
Forward Data

Market Recovery Monitor - 7 May 2022

16 May 2022
Occupancy dipped in the latest week of reporting, falling 2.7 percentage points week on week to 63.9% during 1-7 May 2022.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

What Is Average Daily Rate (ADR) and How to Calculate It

10 May 2022
Learn more about one of the key hotel performance indicators—average daily rate (ADR)—with detail on how the metric is calculated as well as its importance in effective hotel revenue-management strategy.
Tags
Global
Educational
Hotels
Benchmarking
Industry Basics

Market Recovery Monitor - 30 April 2022

5 May 2022
The U.S. hotel industry continued to gain steam with occupancy rising to 66.6% during the week of 24-30 April 2022. That absolute occupancy was the second highest of the year thus far, and it was the third time above 66% this year.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Video: Spain market update - Q2 2022

4 May 2022
Spain market update - Q2 2022
Tags
Europe
Hotels
Industry Updates
Benchmarking

U.S. Hotels – March 2022 Commentary

29 April 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 23 April 2022

28 April 2022
After its typical pre-Easter slowing, the U.S. hotel industry rebounded with occupancy of 65.8% during 17-23 April 2022. That level was 2.9 percentage points away from the 2019 comparable, while Easter Sunday occupancy topped the holiday Sunday in 2019.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Hotel demand races upwards around Formula 1 events

25 April 2022
What do Melbourne, Miami, Barcelona, Montreal, Singapore and Abu Dhabi have in common? A Formula 1-driven lift in hotel bookings.
Tags
Global
Hotels
Industry Updates
Benchmarking
Forward Data

Belfast seeing a surge in spring and summer bookings

25 April 2022
Ed Sheeran, André Rieu, Queen + Adam Lambert…they are all playing a role in lifting Belfast’s hotel bookings in the coming months.
Tags
Europe
Hotels
Industry Updates
Forward Data

Market Recovery Monitor - 16 April 2022

21 April 2022
U.S. hotel occupancy for 10-16 April 2022 dropped by the largest week-on-week amount of the past 14 weeks (-4.4 percentage points). However, the decrease was in line with what was seen in 2019, when the Easter weekend fell at the same point in April.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Video: U.S. hotel performance for March 2022

20 April 2022
U.S. hotel performance for March 2022
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

Largest U.S. hotel markets showed considerable RevPAR gains as spring 2022 began

19 April 2022
While overall performance continues to be led by smaller, leisure-based destinations, major markets in the U.S. showed considerable performance gains in late March/early April.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 9 April 2022

14 April 2022
U.S. hotel occupancy advanced to 66.4% in the week ending 9 April 2022, up 2.3 percentage points from the prior week and 3.3 percentage points off the level attained in the corresponding week of 2019.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Understanding your STR reports: Hotel supply, demand and the development pipeline

13 April 2022
Continuing this educational series on STR reports, we show the importance of taking a step back and expanding your knowledge of the market as an added tool for understanding the operating conditions around your properties.
Tags
Global
Hotels
Educational
Supply and Development

Hotel bookings continue to grow in anticipation of Commonwealth Games in Birmingham

13 April 2022
Birmingham’s hotel occupancy on the books is peaking at 78% for this summer’s Commonwealth Games. A few months back, levels were peaking at just 55%. Read more in this latest Forward STAR piece.
Tags
Europe
Hotels
Industry Updates
Forward Data
Historical Data

Video: Denver hospitality radar

12 April 2022
Denver hotel ADR and demand are expected to near full recovery this year, while occupancy and RevPAR will take a few more years to reach 2019 levels, mostly due to new supply entering the Mile High City.
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

Market Recovery Monitor - 2 April 2022

8 April 2022
During the week ending 2 April, U.S. hotel occupancy (64.2%) slipped for a second consecutive week, dropping 1.4 percentage points from the prior week. The decrease was not a surprise given that Spring Break is winding down.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Market Recovery Monitor - 26 March 2022

1 April 2022
While the U.S. saw an overall seasonal slowing in occupancy, several markets saw their highest occupancy since the start of the pandemic, including San Francisco, Los Angeles and San Jose.
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

Europe hotel occupancy remains stable amid war in Ukraine

28 March 2022
Europe’s hotel performance has remained stable amid the war in Ukraine, and countries bordering the conflict area have seen a refugee-driven lift in occupancy. Read more on this analysis of historical and forward-looking data in the region.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Market Recovery Monitor - 19 March 2022

24 March 2022
The U.S. hotel industry posted its highest weekly occupancy since the end of summer 2021 with a level of 66.9% during the week of 13-19 March 2022.
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

Video: U.K. hospitality outlook

24 March 2022
Cristina Balekjian gives an outlook of the hospitality industry in the United Kingdom. Watch now.
Tags
Hotels
Industry Updates
Europe

U.S. Hotels – February 2022 Commentary

24 March 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Video: U.S. hotel performance for February 2022

22 March 2022
U.S. hotel performance for February 2022
Tags
North America
Industry Updates
Hotels
Video

Market Recovery Monitor - 12 March 2022

18 March 2022
Good occupancy abounds as spring blooms. U.S. hotel industry occupancy (63.2%) reached a 20-week high during 6-12 March 2022 with Spring Break driving growth even though it has yet to reach its apex.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

STR/TE Market Forecast Assumptions – February 2022

17 March 2022
Analysis behind the latest hotel market forecasts from STR and Tourism Economics is available.
Tags
Hotels
Industry Updates
Forecast
Global

Market Recovery Monitor - 5 March 2022

11 March 2022
U.S. hotel weekly occupancy slipped a bit in the most recent week of reporting (27 February-5 March 2022), falling to 61.2% from 62.2% the week prior.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Historical analysis: Rising gas prices have limited impact on U.S. hotel demand

10 March 2022
Historical data back to 1990 shows a correlation of .54 between inflation-adjusted gas prices and seasonally adjusted hotel room demand. Read more in this quick analysis on the impact of rising gas prices.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 26 February 2022

4 March 2022
The good news for the U.S. hotel industry continued as occupancy advanced to 62.2% during the week of 20-26 February 2022, up from 59.1% in the previous week.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Los Angeles Hotels Underperform Super Bowl Expectations

2 March 2022
L.A. hotel occupancy came in at 80.5% for the Super Bowl weekend – nine points lower than projected, suggesting the sweep of the Omicron variant may have played the part of “spoiler” for the event.
Tags
North America
Hotels
Benchmarking
Industry Updates

U.S. Hotels - January 2022 Commentary

1 March 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 19 February 2022

24 February 2022
Driven by the Presidents’ Day holiday weekend, U.S. leisure travel made a big comeback and pushed occupancy 4.6 percentage points to 59.1% during the week of 13-19 February 2022.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Video: U.S. hotel performance for January 2022

24 February 2022
U.S. hotel performance for January 2022
Tags
North America
Industry Updates
Hotels
Video

Standout markets come back to earth with more “normal” performance across the U.S.

22 February 2022
STR’s latest 28-day visuals for 12 February show markets collectively getting closer to their seasonal performance expectations.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 12 February 2022

17 February 2022
U.S. weekly hotel performance continued to rev up with the largest week-over-week increase in occupancy this year.
Tags
Global
Recovery
Industry Updates
Benchmarking
Hotels

Market Recovery Monitor - 5 February 2022

10 February 2022
The post-holiday doldrums appear to be ending. U.S. hotel occupancy advanced again, rising to 50.4% in the week ending 5 February 2022. This was the first time in the past five weeks that weekly occupancy surpassed the 50% level, although the index to 2019 fell from the prior week.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

6 Nations, music acts lifting Cardiff’s hotel bookings for 2022

10 February 2022
With a more stabilized pandemic situation, large-scale events like 6 Nations, and concerts from the Stereophonics and Ed Sheeran, are lifting Cardiff’s occupancy on the books for 2022.
Tags
Europe
Hotels
Industry Updates
Forward Data

Market Recovery Monitor - 29 January 2022

3 February 2022
The U.S. hotel industry neared the 50% occupancy mark, rising to 49.7% in the week ending 29 January 2022. The gain came mainly through leisure travel, which is beginning to reemerge after a post-holiday hibernation.
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Video: Canada hospitality radar outlook 2022

2 February 2022
Looking ahead at Canada hospitality performance
Tags
North America
Industry Updates
Hotels
Video

Music events are boosting hotel demand for several European markets in 2022

2 February 2022
Europe is set to showcase a wide array of music events in 2022, and the large crowds they are likely to draw are music to the ears of local hoteliers. In Dublin, Belfast, Glasgow and Turin, music lovers will equal beds in heads and drive larger booking windows.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: UK hospitality radar outlook 2022

28 January 2022
Looking ahead at UK hospitality performance
Tags
Europe
Industry Updates
Hotels
Video

Market Recovery Monitor - 22 January 2022

28 January 2022
For a third consecutive week, U.S. hotel occupancy remained soft with occupancy for 16-22 January staying basically flat (-0.1 percentage point) at 48.7%.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

Video: Netherlands market update - January 2022

26 January 2022
Netherlands market update - January 2022
Tags
Europe
Hotels
Industry Updates
Benchmarking

Beijing hotel performance expectations as Lunar New Year and Olympics intersect with the pandemic

26 January 2022
Lunar New Year, the Winter Olympics and the pandemic all meet in Beijing this February. What are the expectations for hotel performance as these demand influencers intersect? Find out here.
Tags
Asia Pacific
Hotels
Industry Updates
Benchmarking
Forecast

Video: U.S. performance results for December 2021

25 January 2022
U.S. performance results for December 2021
Tags
North America
Industry Updates
Hotels
Video

Slow holiday season highlights a handful of highflyers in the U.S.

24 January 2022
Our new “bubble charts” for 2022 highlight the U.S. performance leaders and laggards for the four weeks ending 15 January.
Tags
North America
Hotels
Historical Data
Benchmarking

Chile hotels show resilience

24 January 2022
Challenges are nothing new for Chile’s hotels. Different from most other countries though, the country is recapturing occupancy faster than ADR. Find out more in this latest deep dive on Chile’s recovery.
Tags
Central and South America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 15 January 2022

21 January 2022
U.S. hotel performance continued to meander with occupancy remaining below 50% for a second straight week during 9-15 January. At 48.8%, occupancy was in the bottom third of comparable weeks going back to 2000.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

Understanding your STR reports: Percentage changes, indexes and comp set rankings

20 January 2022
Knowing how to use each part of your STR report will bolster your ability to benchmark your performance and make better business decisions. In our latest blog post, we take a look at the numerous ways that you can measure your property’s success.
Tags
Global
Hotels
Benchmarking
Educational

Market Recovery Monitor - 8 January 2022

13 January 2022
The first week of 2022 (2-8 January) was somewhat typical for a first week in January. U.S. hotel industry occupancy dipped to 45.4%, which was eight percentage points lower than what it was in the comparable week of 2019 but eight percentage points higher than a year ago.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

Market Recovery Monitor - 1 January 2022

7 January 2022
“I’ll be home for Christmas” rang true this year in the U.S. as Christmas Day hotel occupancy (47.3%) was the highest ever recorded by STR.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

The hospitality industry's historical KPIs

5 January 2022
Historical data impacts decisions for almost every role in the hotel industry. Learn more about three key historical KPIs and their application in a complete hotel benchmarking strategy.
Tags
Global
Educational
Benchmarking
Hotels
Industry Basics

Six ways benchmarking can support post-pandemic recovery

30 December 2021
Now more than ever, data is crucial. We have compiled a brief manual on six practical ways benchmarking can support your hotel’s revenue recovery.
Tags
Global
Hotels
Benchmarking
Educational

Review of Shenzhen Hotel Data Information Seminar

21 December 2021
On 25 November 2021, STR held the Shenzhen Hotel Data Information Seminar. STR’s North Asia Business Development Manager, Wanqing Yang, presented on the topic of "Shenzhen Hotel Performance Observations” with analysis of the latest developments in the market.
Tags
Industry Updates
Hotels
Historical Data
Asia Pacific

Strong finish to 2021 for most of U.S., sizable RevPAR Gains for D.C. and New York

20 December 2021
STR’s final 51-chart map of the year shows recent national/regional trends and many states finishing 2021 strong.
Tags
North America
Hotels
Benchmarking
Industry Updates

Video: U.S. performance results for November 2021

20 December 2021
U.S. performance results for November 2021
Tags
North America
Industry Updates
Hotels
Video

As lockdowns end, hotel bookings surge in Australia’s Gold Coast

17 December 2021
As Australia enters the summer months and restrictions ease, positive trends are already developing for hoteliers. And while an uplift in demand can be observed across many of Australia’s key markets, it is the Gold Coast that is leading charge in forward bookings.
Tags
Industry Updates
Hotels
Historical Data
Forward Data
Asia Pacific

Market Recovery Monitor - 11 December 2021

16 December 2021
For the first time in 85 weeks, New York City led the nation in occupancy (81%) as visitors returned to partake in the city’s holiday traditions and attractions.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

Hotel profitability global update: Continued improvement for most of the world in October

15 December 2021
In this latest update with October data, we saw similar trends in P&L data as we did in September, although there were notable outliers in each world region.
Tags
Global
Hotels
Industry Updates
Profit and Loss

COVID-19 webinar summary: 5 key points on Brazil hotel performance, 2 December

13 December 2021
On 3 December, we analyzed hotel performance in Brazil amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Central and South America
Webinar
Industry Updates
Hotels
Historical Data

COVID-19 webinar summary: 5 key points on France hotel performance, 3 December

10 December 2021
On 3 December, we analyzed hotel performance in France amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Europe
Webinar
Industry Updates
Hotels
Historical Data
Forward Data

COVID-19 webinar summary: 5 key points on Benelux hotel performance, 3 December

10 December 2021
On 3 December, we analyzed hotel performance in Belgium, the Netherlands, and Luxembourg amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Europe
Webinar
Industry Updates
Hotels
Historical Data
Forward Data

Market Recovery Monitor - 4 December 2021

9 December 2021
In a somewhat typical post-Thanksgiving week (28 November-4 December), U.S. hotel occupancy rose from the previous week to 54.8%.
Tags
Global
Benchmarking
Hotels
Industry Updates
Recovery

A Class Tale: Luxury hotels around the world

8 December 2021
New restrictions obviously mean potential challenges for the hotel industry, and as we have seen throughout the pandemic, every class of hotel can be affected differently. In this latest piece, we look at how Luxury class hotels have performed around the globe, especially in more recent months.
Tags
Global
Hotels
Industry Updates
Supply and Development
Historical Data

Market Recovery Monitor - 27 November 2021

2 December 2021
Thanksgiving week for the U.S. hotel industry was record-breaking by all measures.
Tags
Benchmarking
North America
Hotels
Recovery
Industry Updates

Market Forecast Assumptions: November 2021

29 November 2021
STR/TE Market Forecast Assumptions - November 2021
Tags
Hotels
Industry Updates
Forecast

Video: U.S. performance results for October 2021 and forecast

29 November 2021
U.S. performance results for October 2021 and forecast
Tags
North America
Industry Updates
Hotels
Video

Dubai welcomes the world, and hotels are benefitting

24 November 2021
Dubai hotels got off to a fast start during Expo, especially with ADR and RevPAR. To measure the market’s success, we look back at a previous Expo host and look forward at occupancy on the books for the remainder of the event in Dubai.
Tags
Hotels
Middle East and Africa
Industry Updates
Historical Data
Forward Data

U.S. Market Recovery Monitor - 13 November 2021

19 November 2021
The U.S. hotel industry saw its largest week-over-week demand gain since early October with 704,000 more room nights sold for the week ending 13 November 2021.
Tags
Benchmarking
Hotels
Industry Updates
Recovery
North America

U.S. Market Recovery Monitor - 6 November 2021

12 November 2021
The hotel industry rebounded slightly after two weeks of declines, gaining nearly a percentage point in occupancy during the week ending 6 November.
Tags
North America
Hotels
Benchmarking
Recovery
Industry Updates

Back to business (travel)

10 November 2021
The latest data for Europe indicates the early return of business travel and groups. Find out more.
Tags
Europe
Hotels
Industry Updates
Historical Data

Hotel profitability global update: Improvement for most of the world in September

10 November 2021
Hotel profitability improved at low levels for most of the world in September. Find out more in this global P&L update.
Tags
Global
Hotels
Industry Updates
Profit and Loss

Europe hotel pipeline update

9 November 2021
Delayed 2020 openings and limited cancellations of planned projects are contributing to Europe’s hotel pipeline reaching all-time highs. Find out more.
Tags
Europe
Hotels
Industry Updates
Supply and Development

Middle East Q3 2021 hotel performance update

9 November 2021
As vaccination campaigns continue in the Middle East, restrictions for international fully vaccinated travellers have been lifted. Is that growing vaccination rate helping improve hotel performance in the region? How far is the region from its 2019 levels? Find out more in our latest Q3 analysis.
Tags
Middle East and Africa
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 30 October 2021

4 November 2021
U.S. hotel performance for 24-30 October was neither a trick or treat as occupancy dropped to a 25-week low of 58.9% after coming in at 63.9% in the prior week.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

Golden Week Impact

1 November 2021
Did the Mid-Autumn Festival and the National Day stimulate a performance jump for Mainland China’s hotel market? Or did sporadic COVID-19 cases and pandemic prevention measures limit gains? Find out more in this deep dive.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 23 October 2021

28 October 2021
For the week ending 23 October, U.S. hotel occupancy tumbled slightly to 63.9% from 65.0% in the previous week.
Tags
North America
Hotels
Benchmarking
Recovery
Industry Updates

Cardiff: Rugby, pop and rock boost forward demand

27 October 2021
Hosting a large-scale event often means an opportunity for local hotels. With Six Nations Rugby and concerts from Stereophonics and Ed Sheeran, Cardiff is a prime example. Learn more in our latest forward occupancy analysis.
Tags
Europe
Industry Updates
Forward Data
Hotels

Video: U.S. performance results for September 2021

25 October 2021
U.S. performance results for September 2021
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 16 October 2021

21 October 2021
The Columbus Day holiday propelled U.S. occupancy to 65.0% for the week ending 16 October. That level was the country’s highest since mid-August and surpassed the levels seen during the weeks of Memorial Day and Labor Day.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Brazil hotels recovering ADR much faster than occupancy

18 October 2021
Brazil’s hotels are recovering ADR much faster than occupancy due to a shift toward domestic leisure demand as well as a high volume of closures in the lower-tier classes. Read more here.
Tags
Central and South America
Hotels
Industry Updates
Historical Data

Forward STAR shows the Commonwealth Game impact on Birmingham

18 October 2021
Events have offered a much-needed lifeline to hotels as the industry emerges from the pandemic. Through Forward STAR, we can measure the advance impact of these large-scale events, such as the 2022 Commonwealth Games in Birmingham, England.
Tags
Europe
Industry Updates
Forward Data
Hotels

U.S. Market Recovery Monitor - 9 October 2021

14 October 2021
The latest week of data in the U.S. confirms that the previous seven-day period was indeed the lull before the storm. Occupancy for 3-9 October rose 2.2 percentage points to 63.9%, which was the country’s highest level since mid-August.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Olympics impact on hotel development

14 October 2021
Hosting a mega event often means opportunity for hotel development. From Sydney in 2000 to Tokyo this past year and Paris 2024 on the horizon, we look at the Summer Olympic impact on supply. Find out more.
Tags
Global
Hotels
Industry Updates
Supply and Development

AFL and NRL Grand Final impacts differ for Perth and Brisbane hotels

11 October 2021
Perth realized its strongest RevPAR in five years during the AFL Grand Final, while performance during the NRL Grand Final in Brisbane was a bit more held back by COVID-19 restrictions. Read more here.
Tags
Asia Pacific
Industry Updates
Hotels
Historical Data

A brighter future for Colombia?

8 October 2021
Colombia’s accelerated vaccination rollout and lessened restrictions on eligibility pushed the country’s vaccination rate to 32.1% as of 22 September, according to Our World in Data. Is that growing vaccination rate helping improve hotel performance in this key South American country?
Tags
Central and South America
Hotels
Industry Updates
Historical Data

London’s Outlook: An Analysis by Hotel Class

8 October 2021
When booking a hotel room, guests are considering more factors than ever in deciding which property to call home in their destination. Examining future occupancy levels by class allows for a better understanding of the traveler booking rationale for the upcoming months.
Tags
Europe
Hotels
Industry Updates
Forward Data

U.S. Market Recovery Monitor - 2 October 2021

7 October 2021
U.S. hotel industry demand retreated in the latest week of reporting (26 September-2 October), failing to align with a rise in TSA security screenings. Normally, we expect an uptick in air passengers to yield an increase in hotel demand.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Caribbean hotel update: Two markets showing high levels of occupancy recovery

5 October 2021
The summer travel season, helped by growing vaccination rates around the world, allowed Caribbean hotels to pick up steam in their road to recovery.
Tags
North America
Hotels
Industry Updates
Benchmarking
Recovery

Restrictions limit Queensland’s hotel performance during school holiday periods

5 October 2021
Restrictions around Australia are restricting hotel performance in Queensland, even during usually popular school holiday periods. Check out this quick analysis of occupancy on the books for the Sept/Oct school break.
Tags
Asia Pacific
Industry Updates
Hotels
Forward Data

Is it time to talk about real recovery in South America?

1 October 2021
South America’s August hotel occupancy reached 72% of the 2019 comparable. Does that mean it is time to talk about real recovery in the region?
Tags
Central and South America
Hotels
Industry Updates
Historical Data

Did Europe lose another summer?

1 October 2021
Summer 2020 undoubtedly looked much different around Europe due to the global impact of the COVID-19 pandemic. Fast forward to this year, and there was hope that the region’s effort toward a more “normal” summer would be successful.
Tags
Europe
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 25 September 2021

30 September 2021
U.S. hotel demand continued to exceed expectations last week. Group hotels and major markets (NYC, Orlando, Boston, DC, Phoenix) posted noteworthy improvements.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Video: U.K. performance results for August 2021

29 September 2021
U.K. performance results for August 2021 and a look at occupancy-on-the-books.
Tags
Europe
Industry Updates
Hotels
Video
Forward Data

Glasgow’s forward-looking data reflecting the UN Climate Change Conference occupancy boost

28 September 2021
As the UN Climate Change Conference (1-12 November 2021) approaches, Glasgow’s hotel occupancy on the books continues to rise.
Tags
Europe
Hotels
Industry Updates
Forward Data

Video: U.S. performance results for August 2021

23 September 2021
U.S. performance results for August 2021
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 18 September 2021

23 September 2021
In an unexpected turn, U.S. demand and occupancy advanced in the latest week of reporting (12-18 September 2021) to the best levels of the past four weeks.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

Latest Hurricane Ida analysis reflects vast reopening in New Orleans

22 September 2021
Following up on STR’s initial Hurricane Ida analysis from 10 September, a vast majority of hotels in the New Orleans MSA have reopened with improving occupancy levels, especially in the core city center/central business district.
Tags
North America
Hotels
Industry Updates
Historical Data
Benchmarking

U.S. Market Recovery Monitor - 11 September 2021

17 September 2021
Occupancy for the week ending 11 September 2021 was 60.0%, somewhat better than expected and boosted upward by Labor Day Sunday.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

COVID-19 webinar summary: 5 key points on Europe hotel performance, 10 September

14 September 2021
On 10 September, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Europe
Hotels
Industry Updates
Historical Data

Indonesia(ns) on the move again

13 September 2021
While vaccination rates grow rapidly, case numbers fall, and hospital beds are more available, Indonesians are once again hitting the road and creating hotel demand around the country.
Tags
Asia Pacific
Hotels
Benchmarking
Industry Updates

Hurricane Ida impact on hotels

10 September 2021
At least 155 New Orleans hotels are temporarily closed because of Hurricane Ida. Read more in this Ida analysis, which also covers demand shifts in the Gulf region and the Northeast U.S.
Tags
North America
Hotels
Industry Updates
Benchmarking
Historical Data

U.S. Market Recovery Monitor - 4 September 2021

10 September 2021
After falling for the past five weeks, occupancy bounced back as Labor Day leisure travel and Hurricane Ida-related demand drove a level of 61.3% during 29 August-4 September.
Tags
North America
Recovery
Hotels
Benchmarking
Industry Updates

COVID-19 webinar summary: 5 key points on Asia Pacific hotel performance, 26 August

3 September 2021
On 26 August, we analyzed hotel performance in Asia Pacific amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 28 August 2021

2 September 2021
Occupancy fell by more than two percentage points to 61.0% for the week ending 28 August 2021. This was the fifth consecutive week with lower occupancy and the fourth straight week with an occupancy decline of more than two percentage points.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

India’s different, second recovery

30 August 2021
India’s progressive approach to vaccinations has led to an increase in travelers and hotel demand, especially in the leisure segment. Beyond the noticeable improvement, however, the country is showing a different trend in which markets are regaining occupancy.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 21 August 2021

27 August 2021
Weekly demand was lower in 71% of 166 U.S. markets, but the index to 2019 didn’t dip much. Read more in the latest MRM.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

Video: U.S. performance results for July 2021 & forecast

25 August 2021
U.S. performance results for July 2021 and forecast
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 14 August 2021

19 August 2021
U.S. occupancy fell for a third consecutive week, dropping by more than two points to 65.7% during 8-14 August 2021. Further, weekly occupancy was down more than five points when compared with the week of 24 July 2021.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

A quick overview of China’s July hotel performance

19 August 2021
With the help of summer vacation, Mainland China’s overall hotel occupancy rate showed a good upward trend in July, with the second and third week of the month reaching 2019 levels.
Tags
Asia Pacific
Industry Updates
Hotels
Historical Data

Asia Pacific: Hotel performance ups and downs

16 August 2021
The Asia Pacific region has seen increasing challenges through the first seven months of 2021, with situation varying greatly by country.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 7 August 2021

12 August 2021
Amid increased COVID cases, the rise of the Delta variant, and the return of in-person schooling, U.S. weekly hotel room demand dropped for a second consecutive week. The decrease in demand caused occupancy to fall to 68.0% for the week (1-7 August).
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

China Hotel Performance Update

10 August 2021
All key markets in China showed June 2021 increases in hotel occupancy and average daily rate (ADR) compared to the same period last year, except for Guangzhou and Shenzhen.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 31 July 2021

5 August 2021
For a third consecutive week, occupancy remained above 70% (25-31 July 2021), but that was down from the pandemic-era high (71.4%) achieved in the previous week. While occupancy slipped, average daily rate (ADR) advanced to yet another record high (US$143) on a nominal basis.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

Chengdu hotel market performance recovery

3 August 2021
In 2020, Chengdu's hospitality industry accounted for 65.7% of GDP, contributing 52.2% to the city's economic growth and significantly increasing its contribution to the development of energy levels and economies.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

Roundtable Discussion | Challenges and Opportunities of Mainland China’s Economy in Summer

3 August 2021
On 2 July 2021, STR held the second Chinese webinar in 2021. This transcript was initially in Chinese and translated into English.
Tags
Asia Pacific
Hotels
Industry Updates
Webinar

Indexing: Simple and important in today's hotel benchmarking

3 August 2021
Even as we get deeper into 2021, indexing is a more actionable recovery measurement than traditional year-over-year comparisons. Do you have questions on how to do that? Find out more.
Tags
Hotels
Benchmarking
Global
Recovery
Educational

The time between lockdown periods showed recovery potential for Victorian hotels

2 August 2021
That was the amount of time from the end of Victoria’s third lockdown to the beginning of the fourth. During this period, Victoria’s overall accommodation performance saw its greatest shift since pre-pandemic days, with growth largely driven by regional markets.
Tags
Asia Pacific
Hotels
Industry Updates
Forward Data
Benchmarking

U.S. Market Recovery Monitor - 24 July 2021

29 July 2021
For the week ending 24 July 2021, RevPAR broke the US$100 barrier for the first time since October 2019. At US$101, RevPAR was at its highest level since the week of 27 July 2019.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

Video: U.K. hotel performance ending 18 July 2021 

26 July 2021
U.K. hotel performance ending 18 July 2021 
Tags
Europe
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 17 July 2021

22 July 2021
In the week ending 17 July 2021, occupancy soared to 71.0%, its highest level since the Columbus Day holiday week of October 2019. Also for the first time since the week ending 19 October 2019, daily occupancy was above 70% Wednesday through Saturday.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

Video: U.S. performance results for June 2021

22 July 2021
U.S. performance results for June 2021
Tags
North America
Industry Updates
Hotels
Video

U.K. leading Europe in hotel performance recovery

22 July 2021
Although occupancy on the books remains low, Regional U.K. is still ahead of London. Travelers are still awaiting confirmation of softened travel restrictions by 19 July, which should be immediately followed by a sharp increase in demand.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

2021 Copa América impact on host hotel markets

20 July 2021
There were some noticeable jumps in hotel occupancy during Copa América, but typical day-of-week trends contributed to higher levels in some cases. That and more in this piece on the tournament’s impact on Rio de Janeiro and Brasilia hotel performance.
Tags
Central and South America
Historical Data
Hotels
Industry Updates

UEFA Euro 2020 impact on hotel performance

20 July 2021
London posted its highest ADR of 2021 the night before England faced Italy in the UEFA Euro final. That and more in this piece on the tournament’s impact on host market hotel performance.
Tags
Europe
Industry Updates
Hotels
Historical Data

U.S. Market Recovery Monitor - 10 July 2021

15 July 2021
Following the normal pre-4th of July slump, U.S. industry occupancy rebounded to 67.2% for the week ending 10 July 2021. While this was good news, the gain was much less than expected as weekly demand improved 3% to 26 million.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

Hotel performance recovery in China isn’t just faster, it’s different

12 July 2021
Mainland China’s hotel performance recovery hasn’t just been faster, it’s been different: business travel has returned, all hotel classes are recovering well, and pricing confidence came back as quickly as occupancy.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 3 July 2021

9 July 2021
Prior to the pandemic, holiday weeks tended to be lackluster due to the lack of business and group travel. During the pandemic era, that trend seems to be returning.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

Australia’s latest COVID-19 lockdowns take their toll on hotel bookings

9 July 2021
Amid recent COVID-19 outbreaks and lockdowns, however, key markets in Australia are showing noticeably lower levels of occupancy on the books for the coming weeks.
Tags
Hotels
Asia Pacific
Forward Data
Industry Updates

Argentina hotels struggling to generate occupancy momentum

7 July 2021
Most of South America’s hotel industry continues to stagnate, and Argentina stands out as a country unable to generate recovery momentum to this point.
Tags
Hotels
Industry Updates
Historical Data
Central and South America

Central/South America’s hotel pipeline is weak, but a handful of markets project significant growth

7 July 2021
Hotel development in the Central and South America region is lagging the rest of the world, but a handful of markets are projected for significant supply growth.
Tags
Central and South America
Hotels
Industry Updates
Supply and Development

Mixed picture: Occupancy on the books in Barcelona and the Balearic Islands

5 July 2021
Hotel occupancy on the books in Barcelona and the Balearic Islands shows a mixed, but improved picture. We’re keeping a close eye on the Balearics with its green list status in the U.K.
Tags
Europe
Hotels
Industry Updates
Forward Data

U.S. Market Recovery Monitor - 26 June 2021

2 July 2021
While summer travel has not yet been “record-breaking” as some predicted, growth for the U.S. hotel industry has simply been spectacular over the past month. We expect that June will produce more than 110 million room nights sold, the most since October 2019.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

The Next Normal: Hotel Benchmarking Post-Pandemic

29 June 2021
After record-breaking disruptions to the global hotel industry, traditional year-over-year comparisons are far less actionable when benchmarking hotel performance data. During the Hotel Data Conference: Global Edition, we discussed how to benchmark most effectively as the industry recovers.
Tags
Hotels
Benchmarking
Global
Recovery

U.S. Market Recovery Monitor - 19 June 2021

24 June 2021
The “summer travel surge” continued this past week as U.S. hotel occupancy hit an 85-week high at 68.0% for the week ending 19 June 2021.
Tags
North America
Benchmarking
Hotels
Recovery
Industry Updates

Video: U.S. performance results for May 2021

24 June 2021
U.S. performance results for May 2021
Tags
North America
Industry Updates
Hotels
Video

Video: U.K. performance results - Green shoots as hotels reopen

24 June 2021
U.K. performance results - Green shoots as hotels reopen
Tags
Europe
Industry Updates
Hotels
Video

Taiwan hotel performance update

21 June 2021
Taiwan is far behind in the recovery process due to a slow vaccination rate and the emergence of new virus variants amid reopening.
Tags
Asia Pacific
Industry Updates
Hotels
Historical Data

U.S. Market Recovery Monitor - 12 June 2021

17 June 2021
U.S. hotel industry occupancy soared to its highest level since November 2019, reaching 66.0% for the week ending 12 June 2021.
Tags
North America
Hotels
Recovery
Industry Updates
Benchmarking

The definitive guide to hotel parking counts

17 June 2021
In the past, STR has received questions regarding average parking space at U.S. hotels. Most of the time, those questions have come from developers looking to support plans that include parking structures.
Tags
North America
Hotels
Benchmarking

Saudi Arabia performance peaks as borders reopen

16 June 2021
Saudi Arabia’s reliance on domestic demand served the market well during its lengthy lockdown, and key markets Riyadh and Jeddah have not suffered from reopening borders, although for different reasons.
Tags
Middle East and Africa
Hotels
Industry Updates
Historical Data

North Africa hotel performance update

15 June 2021
Hotel performance in the North Africa region is improving, but occupancy levels are well below the 2019 recovery benchmark.
Tags
Middle East and Africa
Hotels
Industry Updates
Historical Data

Resorts leading recovery in Brazil

14 June 2021
Brazil´s resorts have seen considerable upward movement with leisure demand growing robustly in the country.
Tags
Central and South America
Industry Updates
Historical Data
Hotels

Bogotá hotel performance update: what’s next?

14 June 2021
While COVID-19 vaccination programs continue to inoculate travelers around the world, lockdowns in many regions have yet to fully lift, leading to continued challenges. Bogotá, where a lockdown until June along with protests in Colombia have led to a significant impact on hotel performance.
Tags
Hotels
Forward Data
Industry Updates
Historical Data
Central and South America

U.S. Market Recovery Monitor - 5 June 2021

10 June 2021
For the week ending 5 June 2021, U.S. industry occupancy increased ever so slightly to 61.9%, up +0.2 points from the previous week. Room demand increased for a fifth straight week but by its smallest amount of the past four weeks.
Tags
Hotels
North America
Recovery
Benchmarking
Industry Updates

Measuring South America’s ADR recovery

9 June 2021
April produced South America’s first year-over-year increase in ADR since 2019. But absolute levels remain well behind the pre-pandemic comparables. One key market (Lima) is even further behind.
Tags
Central and South America
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 29 May 2021

4 June 2021
As anticipated, the Memorial Day weekend ushered in the highest occupancy the U.S. industry has seen since the start of the pandemic. For the week ending 29 May 2021, weekly occupancy reached 61.8%, the highest level since the final week of February 2020.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

How will summer holidays impact hotel performance in Spain & Portugal?

3 June 2021
July and August are two of Spain’s and Portugal’s most important hotel performance months. Where do those markets stand ahead of summer and what are the expectations for the coming months?
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: India hotel performance and factors that will help shape the upcycle

3 June 2021
India hotel performance and factors that will help shape the upcycle
Tags
Video
Asia Pacific
Industry Updates
Hotels

COVID-19 webinar summary: 5 key points on the Middle East & Africa hotel performance, 26 May

1 June 2021
On 26 May, we analyzed hotel performance in the Middle East & Africa amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Middle East and Africa
Webinar
Benchmarking
Hotels
Industry Updates

U.S. Market Recovery Monitor - 22 May 2021

27 May 2021
The leisure-led demand surge marched forward with U.S. industry occupancy hitting 60.3%, surpassing the 60% level for the first time since early March 2020.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Labor Day Holiday Impact in China

26 May 2021
China’s Labor Day holiday stimulated travel demand and provided a noticeable boost to hotel performance. Thanks to an additional day during the holiday period, the rise in performance pushed levels beyond another recent holiday and even some 2019 comparables.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

Video: U.K. performance results through 16 May and Edinburgh's occupancy on the books

25 May 2021
U.K. performance results through 16 May and Edinburgh's occupancy on the books
Tags
Europe
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 15 May 2021

20 May 2021
U.S. hotel demand, occupancy, ADR and RevPAR all reached or were near pandemic-era highs. Further, all four measures hit pandemic highs when looking strictly at the weekend.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Video: U.S. performance results for April 2021

20 May 2021
U.S. performance results for April 2021
Tags
North America
Industry Updates
Hotels
Video

How long will Thailand’s occupancy declines persist?

18 May 2021
Occupancy in Thai markets like Bangkok fell after Songkran. How long will those declines persist? The answer can be found in Forward STAR.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data
Forward Data

Montreal’s forward-looking data not reflecting much optimism at the moment

14 May 2021
Montreal hoteliers had one future bookings spike on their calendar. That disappeared when the Canadian Grand Prix was officially moved. Read more about the market’s struggles amid indefinite lockdown in this latest Forward STAR piece.
Tags
North America
Hotels
Industry Updates
Forward Data

U.S. Market Recovery Monitor - 8 May 2021

13 May 2021
The occupancy doldrums remained in place with U.S. occupancy falling to an eight-week low (56.7%) during 2-8 May 2021. Using STR’s TRI methodology, which considers hotels that are temporarily closed, occupancy dropped to 54.2%.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Ramadan and Eid al-Fitr impact on Middle East hotel occupancy

13 May 2021
The Ramadan and Eid al-Fitr impacts on hotel occupancy look a bit different this year, but the latter may be a bright spot for some markets. An analysis of historical and future data will explain.
Tags
Middle East and Africa
Hotels
Industry Updates
Historical Data
Forward Data

Building a Comp Set – Best Practices

12 May 2021
Without a comp set you’re left guessing as to where you can improve the performance of your property or portfolio, learn the best practices for building yours here.
Tags
Benchmarking
Hotels
Educational
Global
Industry Basics

Singapore Q1 2021 hotel performance update

11 May 2021
Singapore hotels posted higher Saturday hotel rates in March—at levels not seen since December 2020. Moving forward, we expect ADR to continue a slow climb, as more high-end hotels have stopped taking quarantine guests at low rates and allotment of 100% occupancy.
Tags
Asia Pacific
Industry Updates
Hotels
Historical Data

U.K. occupancy-ADR correlation

10 May 2021
How does ADR in U.K. markets correlate with specific occupancy ranges? We answer that question from a pre-pandemic perspective to set the stage for the reopening of hospitality in the country. Read more.
Tags
Europe
Hotels
Industry Updates
Historical Data

Window of Opportunity: Analyzing Current Volatility and Consumer Confidence

10 May 2021
When will customers have the confidence to book 12 months in advance? When will events return with notable capacities? In this latest article, we use forward-looking data to analyze two of the major contributing factors to the reduction of booking windows: volatility and consumer confidence.
Tags
Global
Hotels
Industry Updates
Forward Data
Benchmarking

Window of Opportunity: Analyzing Shifts in Booking Trends

10 May 2021
How has the pandemic impacted booking windows? What do hotels need to consider when competing for short-lead transient business?
Tags
Global
Hotels
Industry Updates
Forward Data
Benchmarking

U.S. Market Recovery Monitor - 1 May 2021

6 May 2021
For a third week, U.S. hotel occupancy remained just above 57% and 54% on a TRI basis, which accounts for temporarily closed hotels. Room demand fell slightly with the weekly level staying above 21 million for a seventh consecutive week.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

COVID-19 webinar summary: 5 key points on Europe hotel performance, 30 April

4 May 2021
On 30 April, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Europe
Webinar
Benchmarking
Hotels
Industry Updates

Songkran brings temporary joy to hotels and travelers

3 May 2021
One of Thailand’s most important celebrations each year, Songkran provided a modest impact on hotel performance during the festive period in 2021.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

Analyzing recovery: Total Room Inventory vs. STR Standard methodology

30 April 2021
Occupancy has long been one of the key hotel performance metrics measured by STR. However, even this traditional metric has not escaped the impacts of COVID-19.
Tags
Global
Educational
Hotels
Benchmarking
Recovery

U.S. Market Recovery Monitor - 24 April 2021

29 April 2021
Hotel performance growth appears to be on hold when compared with the solid gains seen during the spring break period. In a week-over-week comparison, U.S. hotel occupancy was flat during 18-24 April at 57.3%.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Video: U.K. performance results - March 2021 and occupancy on the books

27 April 2021
U.K. performance results - March 2021 and occupancy on the books
Tags
Europe
Industry Updates
Hotels
Video

Spring break a big splash for Florida hotels

26 April 2021
Spring Break 2021 didn’t just dive in, it made a cannonball-sized splash for Florida hotels and other U.S. destinations.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Video: U.S. performance results for March 2021

22 April 2021
U.S. performance results for March 2021
Tags
North America
Industry Updates
Hotels
Video

U.S. Market Recovery Monitor - 17 April 2021

22 April 2021
As expected, due to the end of the spring break leisure season, U.S. industry recovery came to a pause during the week ending 17 April as demand fell 4% week over week. The good news, room demand remained above 21 million for a fifth consecutive week.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Forecast: How quickly will Mumbai get back on the recovery track?

20 April 2021
After an auspicious start to its performance recovery, Mumbai’s hotel industry appeared ready to continue setting the trend for urban markets in 2021. However, a second wave of COVID-19 cases has called a temporary halt to the market’s success.
Tags
Asia Pacific
Hotels
Industry Updates
Forecast

2021 Chinese New Year impact

19 April 2021
One of the largest global celebrations each year is, undoubtably, Chinese New Year. Although the celebration this year (11-17 February 2021) felt different for the country, there was a noticeable impact around hotel performance.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 10 April 2021

15 April 2021
The week of 4-10 April was all about demand. The number of U.S. room nights sold surged to 22 million, which was the most since the start of the pandemic. As a result, occupancy reached 59.7%, also the highest level of the past year.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

U.S. Market Recovery Monitor - 3 April 2021

8 April 2021
Weekly RevPAR rose to US$65.34, which was a 4.2% increase week over week and the industry’s highest level of the past 56 weeks when indexed to 2019.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Majority of India hotel markets remain in Recession territory

5 April 2021
India hotels achieved a 50% occupancy level in February, which was the first time the country eclipsed that monthly mark since the start of the pandemic.
Tags
Asia Pacific
Hotels
Recovery
Industry Updates
Benchmarking

U.S. Market Recovery Monitor - 27 March 2021

1 April 2021
With Spring Break waning, it wasn’t surprising to see performance slow a bit during the week. Room demand, which was 350,000 less than the week of 20 March, was still above 21 million for a second straight week. Before the week of 20 March, that level had not been seen since before the pandemic.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Bali trailing other Indonesian markets in hotel performance recovery

29 March 2021
Indonesia finished 2020 in similar shape as its regional peers. Domestic demand was strong enough to lift hotel occupancy from pandemic low points but not sufficient to overcome the void in international travel. The impact from lost international demand is most obvious in Bali.
Tags
Asia Pacific
Hotels
Historical Data
Recovery

America's Cup lifts Auckland occupancy to 2021 high

29 March 2021
The 36th America’s cup, originally scheduled to start on 6 March 2021, was delayed a few days because of lockdown in measures in Auckland. Fortunately for hoteliers, a lift in demand was right on time and helped push the market’s daily occupancy to its highest level for this early portion of 2021.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

Video: U.S. performance results for February 2021

25 March 2021
U.S. performance results for February 2021
Tags
North America
Industry Updates
Hotels
Video

Video: U.K. performance results - A look back and a look forward

25 March 2021
U.K. performance results - A look back and a look forward
Tags
Europe
Hotels
Industry Updates
Video

U.S. Market Recovery Monitor - 20 March 2021

25 March 2021
Occupancy hit yet another pandemic high of 58.9%. Even when switching to STR’s TRI methodology, which factors in those properties temporarily closed due to the pandemic, occupancy still came in at 55.7%. Occupancy, regardless of methodology, has been on a steady rise since late January.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Sanya surpasses other APAC 'resort' destinations during holiday periods

22 March 2021
Closed borders continue to limit the recovery ability of many destinations in the Asia Pacific region. However, Sanya, the southernmost city on China’s Hainan Island, continues to stand out thanks to high levels of domestic tourism.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

U.S. Market Recovery Monitor - 13 March 2021

18 March 2021
The U.S. achieved its highest absolute weekly RevPAR ($53.45) since the week ending 14 March 2020. When indexed against 2019, RevPAR was 57% of the level achieved during the comparable week in 2019. Similar to the most recent weeks, that RevPAR index remains well in the recession classification.
Tags
North America
Hotels
Recovery
Benchmarking
Industry Updates

Dubai and Abu Dhabi bookings affected by uncertainty

12 March 2021
Hotels in the Middle East have shown resilience throughout the pandemic, with performance at higher levels compared to other parts of the world.
Tags
Middle East and Africa
Hotels
Industry Updates
Forward Data

U.S. Market Recovery Monitor - 6 March 2021

11 March 2021
A weekly Market Recovery Monitor that will categorize each STR-defined U.S. market based on an indexed comparison with the same time periods in 2019.
Tags
North America
Hotels
Industry Updates
Benchmarking
Recovery

Patience is key on Europe’s road to recovery

8 March 2021
There’s a saying that “before things get better, they’ll get worse.” Unfortunately, Europe is aligning with that philosophy. Hotel performance will get better, but hoteliers are going to need to exercise a lot of patience in the meantime.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forecast

Video: U.K. performance results for January 2021

2 March 2021
U.K. performance results for January 2021
Tags
Europe
Hotels
Industry Updates
Video

Pandemic impact on Africa’s development pipeline

1 March 2021
Africa’s hotel performance has been greatly altered by the pandemic, but development on the continent continues to move forward.
Tags
Middle East and Africa
Hotels
Industry Updates
Supply and Development

Africa hotel performance update

1 March 2021
We previously analyzed the pandemic impact on the hotel development pipeline in Africa. Next, we dig further into the region with a look at performance recovery.
Tags
Middle East and Africa
Hotels
Industry Updates
Historical Data

Video: U.S. performance results for January 2021 and forecast

25 February 2021
U.S. performance results for January 2021 and forecast
Tags
North America
Industry Updates
Hotels
Video

Latin America regional markets: recovery leaders

23 February 2021
Regional markets in Latin America continue to lead recovery as performance in key cities has lagged. In this article, we analyzed that trend for several key markets to assess where occupancy recovery stood at the end of 2020.
Tags
Central and South America
Hotels
Industry Updates
Historical Data

How are quarantine guests impacting future bookings in the U.K.?

22 February 2021
With hotels contracted to house those quarantined travellers, we look to Forward STAR to determine the impact on future bookings around London’s key airports: Heathrow and Gatwick.
Tags
Europe
Hotels
Industry Updates
Forward Data

Update on Brazil: Leisure vs. Corporate destinations

22 February 2021
Since Brazil started to emerge from COVID-19 isolation, domestic leisure demand has returned at a modest level while international and group demand are unlikely to return in the short-term restrictions remain in place.
Tags
Central and South America
Hotels
Industry Updates
Historical Data

COVID-19 webinar summary: 5 key points on Middle East & Africa hotel performance, 16 February

18 February 2021
On 16 February, we analyzed hotel performance in Middle East & Africa amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Webinar
Middle East and Africa
Hotels
Industry Updates
Benchmarking

Beach destinations lead New Year’s performance in Latin America

17 February 2021
Latin America’s beach destinations, always popular on the international and domestic tourist trails, have been key to hotel performance recovery even with restrictions on international travel.
Tags
Central and South America
Hotels
Industry Updates
Historical Data

Cyprus room rates soar as occupancy lags in the pandemic world

12 February 2021
For most of 2020, Cyprus hotels performed like the rest of the Mediterranean region—except when it came to average daily rate (ADR).
Tags
Middle East and Africa
Hotels
Industry Updates
Benchmarking
Historical Data

COVID-19 webinar summary: 5 key points on Brazilian hotel performance, 9 February

11 February 2021
On 9 February, we analyzed hotel performance in Brazil amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Webinar
Central and South America
Hotels
Industry Updates
Benchmarking

From first place to MVP – A look at which U.S. markets “outperformed” in 2020

9 February 2021
2020 wasn’t all bad for some U.S. markets. From first place to MVP, we ranked the top occupancy markets and those that performed closest to their 2019 occupancy levels.
Tags
North America
Hotels
Industry Updates
Benchmarking
Forecast

COVID-19 webinar summary: 5 key points on Latin America hotel performance, 2 February

8 February 2021
On 2 February, we analyzed hotel performance in Latin America amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Central and South America
Webinar
Benchmarking
Hotels
Industry Updates

Are travel incentives lifting demand in the hotel sector?

5 February 2021
We look at countries that have implemented various incentives to help increase demand lost to the global pandemic.
Tags
Global
Hotels
Tourism
Industry Updates
Historical Data

Key events lifting U.K. hotel occupancy later in 2021

4 February 2021
For many parts of the world, hotel performance is forecasted for more meaningful improvement during the second half of 2021. That optimism is underpinned by the assumption of widespread vaccination distribution, lower COVID-19 case numbers and improved context for travel and events.
Tags
Europe
Hotels
Industry Updates
Forward Data
Historical Data

Video: Canada performance results for year-end 2020

4 February 2021
Canada performance results for year-end 2020
Tags
North America
Industry Updates
Hotels
Video

COVID-19 webinar summary: 5 key points on Asia Pacific hotel performance, 29 January

3 February 2021
On 29 January, we analyzed hotel performance in Asia Pacific amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Webinar
Asia Pacific
Industry Updates
Hotels
Benchmarking

France’s occupancy timeline, with a look to the future

29 January 2021
With most of Europe struggling at the end of the year, three of France’s key markets were among the continent’s top occupancy performers in December.
Tags
Europe
Hotels
Industry Updates
Forward Data
Historical Data

Video: U.S. performance results for year-end 2020

28 January 2021
U.S. performance results for year-end 2020
Tags
North America
Industry Updates
Hotels
Video

Maldives hotel performance rebounds during festive period

27 January 2021
For a country whose economy is driven by tourism, a setback was imminent for the Maldives when considering the global pandemic.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data

Video: U.K. performance results for December 2020 and a quick look at year-end data

22 January 2021
U.K. performance results for December 2020 and a quick look at year-end data
Tags
Europe
Industry Updates
Hotels
Video

COVID-19 webinar summary: 5 key points on Europe hotel performance, 15 January

20 January 2021
On 15 January, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Europe
Webinar
Benchmarking
Hotels
Industry Updates

Mexico: A story of steady recovery

7 January 2021
Mexico’s hotel industry has been a rather unique case of linear performance recovery. While most countries have seen fluctuations in the metrics, Mexico has been on a steady ascent leading to a November that produced the country’s highest performance levels of the pandemic.
Tags
North America
Hotels
Industry Updates
Historical Data

A vaccine-dependent Thailand—will domestic demand hold hotel performance steady?

6 January 2021
Thailand’s Prime Minister announced that the country would only open to substantial tourism once a vaccine was approved, produced and implemented. Now being a vaccine-dependent country, Thailand will rely heavily on domestic demand in the meantime. So where does that leave hotel performance?
Tags
Asia Pacific
Hotels
Tourism
Industry Updates
Benchmarking
Historical Data

Demand may be moving markets during Australia’s summer season

31 December 2020
Australia has been much more successful than most countries when it comes to COVID-19 case mitigation. As a result, the country has been able to operate with a greater sense of normalcy.
Tags
Asia Pacific
Hotels
Industry Updates
Forward Data

COVID-19 webinar summary: 5 key points on Brazil hotel performance, 9 December

29 December 2020
On 9 December, we analyzed hotel performance in Brazil amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Webinar
Benchmarking
Central and South America
Hotels

COVID-19 webinar summary: 5 key points on Asia Pacific hotel performance, 17 December

22 December 2020
On 17 December, we analyzed hotel performance in Asia Pacific amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Asia Pacific
Webinar
Benchmarking
Hotels

Bogota occupancy on the books update

22 December 2020
Bogota’s occupancy levels improved in the months that followed the lifting of Colombia’s lockdown. However, a look ahead courtesy of #ForwardSTAR suggests that momentum is stopping.
Tags
Central and South America
Hotels
Industry Updates
Forward Data

China much closer to recovering ADR than Europe and the U.S.

21 December 2020
In April 2020, as part of the economic damage caused by COVID-19, hotel average daily rate (ADR) in China, Europe, and the United States dropped 40% below pre-pandemic levels. Since that point, rates in all three regions have improved, but hotels in China are much closer to reaching pre-pandemic ADR
Tags
Global
Hotels
Industry Updates
Benchmarking

Video: U.S. performance results for November 2020

18 December 2020
U.S. Performance Results for November 2020
Tags
North America
Hotels
Industry Updates
Video
Benchmarking

Caribbean Hotel Update: Crisis and Recovery

9 December 2020
Undoubtedly, the Caribbean is a popular destination in the international tourist trail. However, the region has long way to go in recovery from the global pandemic.
Tags
Historical Data
Hotels
Industry Updates
North America

How did crises of the last two decades impact APAC hotel profitability?

7 December 2020
While COVID-19 has presented unprecedented challenges for the global hotel industry, looking back at past situations shows the industry’s ability to recover. STR’s research revolved around seven major countries in the region: Australia, China, Indonesia, Japan, Malaysia, Singapore and Thailand.
Tags
Asia Pacific
Profit and Loss
Hotels
Educational

How U.S. drive-to leisure destinations transitioned from summer to fall

4 December 2020
Many leisure travelers made the most of the early fall, with several popular drive-to vacation spots experiencing an extended leisure-driven performance in September and October 2020.
Tags
North America
Hotels
Industry Updates
Benchmarking